Expo West: Eat the Change On Remaking Classic Snacks

With the goal of helping consumers easily integrate more plant-based foods into their diets, Eat the Change is taking aim at  some of America's favorite snacks. 

In this video, recorded at Natural Products Expo West 2022, co-founders Seth Goldman and Spike Mendelsohn discussed how the company’s latest release, carrot-based fruit snacks, offer parents a better-for-you alternative to the lunchbox staple. They also shared what Goldman learned from the launch of his previous kids-focused product, Honest Tea’s Honest Kids, and how he realized that founders “can’t let the perfect be the enemy of the good.”  

Transcript

Carol [00:07] Hi everyone, I'm Carol, the editor of Nosh, and we are back at Expo West. I am joined by Seth Goldman and Spike Mendelson, the co-founders of Eat the Change. Uh, you may recognize Seth from a lot of our Bevnet content as the founder of Honesty, but now it's Nash's turn. So Seth, tell me a little bit about, uh, what is. Eat the change and what are you guys up to?

Speaker 2 [00:31] So it's a brand that's just about a year old. Spike and I launched it together and the whole concept is chef crafted, planet friendly foods. So we develop products where we've looked at the water…

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