Liquid Death Aims to Beat Energy Drinks at Their Own Game
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Meet Liquid Death -- a canned water brand that’s trying to beat energy drinks at their own marketing game. Leading with the slogan “Murder Your Thirst,” the company aims to make healthy hydration a rebellious experience. Tune in to hear Mike Cessario, Founder of Liquid Death, discuss how the Los Angeles-based brand is using its cool factor to target young consumers looking to stay hydrated in a fun and edgy way.
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