Office Hours - Hot Markets: LA, NY, and Texas During Covid-19

Three sales, marketing, and merchandising experts give market update snapshots on the status of brand development in the U.S. under the COVID crisis. Looking at Southern California, Texas, and New York Metro, as well as national chains, these experienced, in-market executives talk about how they’re dealing with a pandemic of varying regional levels of intensity, illuminating the retail environment for new brands and how things have changed under COVID.

Panelists:

Bill Sipper, Managing Partner, Cascadia Managing Brands
Erin Copple, Southwest Regional Manager, Green Spoon Sales
Robert Macias, Head Shark & Co-Founder, Relentless Trade Solutions

Transcript

Jeff Kleinman [00:21] Good afternoon and welcome to Sweltering Cambridge, Massachusetts. I'm Jeff Kleinman, editor in chief of BevNet. Thank you for joining us on Office Hours. It's August 4th, 2020. And I don't know about you, but I think the country is starting to feel a little ragged. Even here in Massachusetts, where we thought we had this COVID thing licked, doctors are starting to rattle their stethoscopes about the possibility of pulling back from our reopening progress. And that's just because we've hit a positive test rate of 2% for a few days. Directionally, in the Northeast, we've…

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