Office Hours: The COVID CEO’s Survival Handbook


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On the July 28 Office Hours, a CEO who is no stranger to a crisis will take a seat to offer survival advice for companies and founders who are facing the extra burden of trying to maintain and grow their businesses during the ongoing COVID-19 pandemic.

Welcoming questions and supplying stories from his own extensive experiences as a founder and CEO, Skae will speak to the BevNET and NOSH community from the perspective of someone who has worked to be nimble and creative — to help companies punch above their weight class — no matter the circumstances. He’s helped guide brands through adverse situations as a beverage company founder and later as an investment banker, and has also brought growing companies to their exits as the leader of both Rao’s sauce company and Popcornopolis snack foods.

Brands who are currently facing adversity — financial or otherwise — or those who are trying to develop strategic responses to anticipated challenges will benefit from Skae’s hard-won lessons during a long career in food and beverage. Never high-profile, never ego-driven, Skae’s experience and work ethic has nevertheless resulted in a string of business victories in recent years.

Whether it’s stretching dollars or focusing sales teams on the sweet spot, entrepreneurs should bring questions and scenarios for this experienced troubleshooter to address on July 28 at 3 p.m. EST, when Skae joins BevNET Editor-in Chief for a look at surviving — and attacking — challenging times.

Submit your questions now for a chance to call-in via Zoom during the show and get the answers you need.

Eric Skae was until recently the Chief Commercial Officer of Popcornopolis, and is the founder of The Bricktown Group. A C-level change manager, he has been repeatedly retained to organize, structure and lead CPG companies through breakthrough transactional outcomes. He also advises buy side firms on investment and acquisition candidates. Recently, Eric led the reorganization, turnaround and sale of Rao’s Specialty Foods. The founder and former CEO of New Leaf Tea, Eric earlier led and managed or co-managed Naked Juice, Iceland Spring, Lifetime Vitamins, Saratoga Water and additional brands through highly successful transaction outcomes; including acquisitions, growth equity raises and joint ventures. He serves as an ongoing consultant and due diligence advisor to select strategic buyers, PE firms and growth equity firms.

Submit your questions for our next show on Tuesday, July 28 which will explore CEO strategies during rocky times.

Office Hours is an exclusive show for subscribers of BevNET and NOSH. Subscribe today and tune in every Tuesday at 3 p.m. ET to hear from industry experts and get your questions answered.

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