Serenity Kids Brings Paleo-Inspired Baby Food to Market
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Joe Carr, Co-founder and CEO of Serenity Kids, uses pasture-raised meats and organic vegetables to offer an alternative baby food option. The paleo-inspired brand is low in sugar and high in fat, with a higher percentage of meat than competitors. The company has committed to sourcing ingredients from farmers that practice regenerative agriculture, appealing to millennial parents who care about environmental impact. The brand launched online earlier this year with plans to move into retail.
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