YAYAYA Wants to Elevate Consumers’ Mood and Energy with Yaupon
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Rachael Young is the founder and CEO of YAYAYA, a beverage company focused on crafting feel-good functional energy drinks made with yaupon and infused with herbs. Described as a tea-like plant, Yaupon is high in caffeine and theobromine, a nootropic identified as a mood booster. Launched in Texas this year, the brand is targeting consumers that are looking for healthy ways to increase their energy and well-being. Young is open to working with a strategic partner that believes in their social wellness mission and can help increase distribution.
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