PASADENA, Calif.–(BUSINESS WIRE)–March 3, 2003–The Beverage Group, Inc., headquartered in Pasadena, California and a wholly-owned subsidiary of AMCON Distributing Company (AMEX:DIT), announced today that it has been named the master distributor for Hype Energy Drink in the United States.
“Hype is one of the most popular energy drinks in Europe and we believe that it has the potential to become a significant brand in the United States in this fast-growing category,” Stephen O. Sparks, President and Chief Executive Officer of The Beverage Group, stated.
In commenting on the appointment, Bertrand Gachot, a Formula One Grand-Prix world championship driver and winner of the Le Mans 24 Hour Race and Hype principal owner said, “We were looking for the winning combination to lead the launch of Hype Energy Drink in the United States and we found the beverage experience and resources that we were looking for in The Beverage Group.”
“The addition of Hype further strengthens our growing portfolio of quality, premium-priced beverage brands,” Sparks added. The Beverage Group recently announced a marketing arrangement with XTERRA, a trademark of Team Unlimited.
AMCON Distributing Company, an Omaha, NE based distributor of consumer products with distribution centers in Illinois, Missouri, Nebraska, North Dakota, South Dakota and Wyoming also owns The Healthy Edge, Inc. and Hawaiian Natural Water Company, Inc. Chamberlin’s Natural Foods, Inc. and Health Food Associates, Inc., both wholly-owned subsidiaries of The Healthy Edge, Inc., operate health and natural product retail stores in central Florida and Midwest under the names Chamberlin’s Market & Cafe and Akin’s Natural Foods Market. Hawaiian Natural Water Company, Inc. produces and sells natural spring water under the Hawaiian Springs label. The Beverage Group, Inc. markets and distributes Hawaiian Springs and other premium beverage products in the United States, Canada and Mexico.