DNA’s wholly owned subsidiary Grass Roots Beverage Company is the delivering mechanism responsible for getting product to 3 central distribution centers (CDC) operated by 7-Eleven, who then delivers product on a twice weekly basis to the individual stores.
“We fully recognize the enormous opportunity before us and as such we are approaching it as a working partnership,” said DNA’s President Darren Marks. Mr. Marks added, “Because we understand the effect current economic conditions are having on consumers DNA and 7-Eleven are committed to offering our customers real value by providing quality products at everyday low prices.”
Russ Rickon, DNA’s newly appointed national vice president of sales stated, “By providing extremely competitive pricing and marketing programs such as the 7-Eleven/DNA statewide motocross program geared specifically to drive traffic to the stores, we are able to offer a true quality product at an everyday low price. In addition we have tagged 7-Eleven in Print and radio advertisements, as well as offering store front sampling. Rickon added, “This is a win/win situation for 7-Eleven, DNA and especially the consumer.”
About DNA Energy Drink
DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body’s seven energy sources to maximize energy and improve awareness. DNA Energy Drink’s three flavors, Citrus, Lemon Lime and Citrus Sugar Free comes in 16oz. cans and retails for a suggested retail price of $1.99.
True to its actions sports roots, DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans and viewers. DNA energy Drink can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. Its two 53ft. DNA branded semi-trailers are regulars at events all over the country and regularly supports its retailers and distributors. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com.