News

This morning, PepsiCo announced that it would be trimming 8,700 employees — 3 percent of its global workforce — as part of a cost-saving program intended to recoup $1.5 billion in projected expenditures over the next three years.
News of the cuts confirmed expectations reported over the past month, and came as the company reported its fourth-quarter and full-year 2011 results.…

When Mike Kirban told attendees at BevNET Live in December that the biggest low the company experienced in 2011 was getting slapped with the company’s first class-action lawsuit, he hadn’t yet had to deal with the pain that comes from writing the check that makes it go away.
Yesterday, he did.…

Big win for Xyience today as convenience chain Circle K keeps the UFC-focused zero calorie energy drink as a national brand. With 4,200 stores in the U.S. and another 1700 in Canada, that’s a whole lot of real estate for the brand, which is trying to establish itself as an alternative to the big trio of independents, Rockstar, Monster and Red Bull.…

He focused hard on turning PepsiCo into the most relevant term on the social web, but B. Bonin Bough, the director of the soft drink giant’s global and social media department, has decamped for Kraft, according to several reports.…

Experts are predicting a new marketing war between Coca-Cola Co. and PepsiCo, as the Atlanta-based soda giant reported it would increase its marketing budget significantly through 2015 as part of its fourth-quarter earnings call today.…

New awards keep piling up for HINT and its founder, Kara Goldin — some of which we didn’t even know exist. Goldin was chosen in September as one of Fortune Magazine’s most promising woman entrepreneurs. Now Better Homes and Gardensreaders have picked HINT Fizz for a “Best New Product” award.…

BevNET is pleased to announce a terrific trio of initial speakers for this summer’s BevNET Live in New York City: Former Snapple CEO Mike Weinstein, Big Geyser COO Jerry Reda, and Ralph’s VP of Store Operations Dan Riley will share knowledge and insights throughout the two day event.…