“Robust” at-home consumption drove beverage sales over the 4th of July holiday, according to an analysis of all channel Nielsen data by Goldman Sachs Equity Research.
Overall beverage sales were up 11.6% year-over-year for the two-week period ending July 11, versus 12.2% growth for the 4-week period and 6.9% for the 52-week period. Keurig Dr Pepper (KDP) reported the fastest total company growth rate at 14.7% for the two-weeks and 7% for 52-weeks while PepsiCo was up 9.5% in the two-week (5.9% for the year) and The Coca-Cola Company grew 9.6% in the same timeframe (up 5.6% for the year).
Total carbonated soft drink dollar sales were up 12.3% in the two-week period to $22.75 billion, with volume up 7.2% and price up 4.8% in the same period. KDP reported 18.3% growth to $6.6 billion for its CSD products, while Coke saw dollar sales rise 11.5% to $11.8 billion and PepsiCo grew 9.7% to $8.5 billion.
Energy drink sales jumped 11.5% to $7.7 billion during the two-week period, with 16.2% volume growth and a 4.1% drop in average price. Red Bull “significantly outperformed,” the report stated, with double-digit growth at 23% to $4.7 billion while category leader Monster grew 7.1% to $5.4 billion. PepsiCo’s recent acquisition of Rockstar placed the company at third in total dollar sales with $1.1 billion, down 5.2% for the two-week and 7.9% in the 52-week period. Bang also experienced a sales dip, decreasing 7.1% to $1.09 billion, but sales were still up 37.1% for the 52-weeks.
Bottled water sales saw dollar sales improve 4% to $13.4 billion over the two-week, led by private label products, which was up 4.8% to $3.9 billion. Nestle, which last month announced it would seek to divest multiple regional water brands, saw sales fall 2.6% during the two-week period and were down 1.7% during the 52-week period. Coke grew its water sales 3.1% to $2.4 billion while PepsiCo was up 6.9% to $1.6 billion.
Sparkling flavored water was up 20.7% to $2.9 billion, with volume sales up 16.9%. Talking Rain led the category with 28.3% growth to $619.6 million, with LaCroix-maker National Beverage Co. up 19.5% to $485 million. With AHA expanding its footprint in the market, Coke grew its sales 61.6% to $182 million while PepsiCo, which makes Bubly, was up 20.6%. Nestle sparkling water sales fell 8.9% for the two-week period and were up just 1.3% in the 52-weeks.
Sports drinks increased dollar sales 19.8% to $6.8 billion, led by 19.2% growth from PepsiCo. Coke, however, saw sales in the category decline 0.4% over the two-week period. BodyArmor was up 52.9% to $843 million.
Ready-to-drink tea saw 7.7% growth to $4.6 billion, led by PepsiCo through its Lipton Tea partnership which was up 10.5%. RTD coffee was up 17.9% in the period to $2.7 billion over the two-week period.