Mockly and Huxley? Sounds like they could be related, and in a way, they are: both the drinks in this week’s reviews roundup are sporting freshly revamped branding. To submit your beverage product to BevNET for review, click here. And to browse past reviews, check the archive here.
Huxley Energy returns with a refreshed visual identity and a sharpened product message. The former plant powered positioning has been replaced with a clearer emphasis on energy with electrolytes and the use of 100% real ingredients. The updated cans feature bold fruit illustrations that create a more sensory, immediate impression compared to the original conceptual artwork. Inside, the formulation remains familiar. The line continues to offer a mid calorie, lightly sweetened experience powered by organic cane sugar, cascara superfruit, and a balanced blend of caffeine (90mg), electrolytes, and L theanine.
Things that stand out:
- Bright, modern packaging with strong fruit visuals that feel more contemporary and shelf ready. The explanation of functional benefits feels more straightforward.
- Balanced sweetness with no zero calorie sweeteners and marketable functional stack with 90 milligrams of caffeine, 100 milligrams of electrolytes, and 50 milligrams of L-theanine. This feels like a solid mainstream oriented formulation.
Things to consider:
- A more prominent call-out for the drink’s mid-calorie formulation might help, as would noting that the drink does not use zero calorie sweeteners.
Rating: 
Mockly is a line of non-alcoholic RTD cocktails inspired by New Orleans’ creativity, charm and celebratory flair. The updated branding, created with DayJob, aims to lean more heavily into those NOLA roots, and, on top of that, they’ve refined the communication of the flavors and given the brand a handcrafted aesthetic. The lineup includes Citron Café Noir (a new addition), Blueberry Floral Spritz, Pomegranate Ginger Tonic, and Herbal Tangerine Elixir. The products have between 80-90 calories per 8.4 ounce can and are sweetened with cane sugar.
Things that stand out:
- This is a massive visual upgrade. The vibrant, flavor specific artwork reads cleanly on-shelf and sets the stage for a craft experience. Chiseled-style logo typography furthers that and we like that they proudly shout out New Orleans on the front of the can.
- The packaging feels premium enough for on-premise service, which is something that we think is always important for any brand in this category.
- Flavor profiles remain sophisticated, complex, and sippable. There are layers of flavor to each variety and this definitely helps them serve as credible alcohol alternatives. And the new SKU, Citron Café Noir, is really a standout with notes of cold brew coffee, cocoa, fennel, and lemon.
Things to consider:
- The brand name Mockly, which plays off the word mocktail, may feel a bit on the nose compared to competitors with more standalone brand identities. It undermines the ability for a drinker to easily blend in with others who might be consuming alcohol.
Rating: 