G FUEL And The World’s Biggest YouTuber, PewDiePie, Launch “Yuzu Slash” Energy Drink

G FUEL, The Official Energy Drink of Esports, announced its new “Yuzu Slash” flavor is now available to buy at gfuel.com. G FUEL created the flavor in partnership with Felix “PewDiePie” Kjellberg — a famous Swedish gamer and the world’s most popular YouTuber with over 110 million subscribers and over 27 billion views on the platform to date.

Danone Sells Vega to WM Partners

Today yogurt and dairy conglomerate Danone announced it had sold plant-based nutrition company Vega to private equity firm WM Partners. Terms of the deal were not disclosed.

Agua Bonita Wins New Beverage Showdown 21

Agua Bonita, the maker of a line of better-for-you agua fresca drinks, claimed victory during New Beverage Showdown 21 today, taking the title as the latest champion of BevNET’s biannual pitch competition.

Three Spirits Companies Merge As Two Trees Beverage Co. Inc.

Prost Beverage Company, RF Kettle Company and Two Trees Distilling Company announced they are merging under a newly formed parent company, Two Trees Beverage Co. Inc. with headquarters in Fletcher, NC. 

Shaken Udder Launches New Sharing Size Flavor

Premium milkshake brand, Shaken Udder, has added Salted Caramel to its 750ml range as sales of its larger format increase by 175% in value year-on-year. 

Report: Vita Coco Plots IPO

Vita Coco parent company All Market Inc. (AMI) is planning to go public later this year with a potential valuation of $2 billion, according to media reports. According to Bloomberg, AMI -- which owns the Vita Coco, Runa and Ever & Ever brands -- could list shares by the third quarter, however plans are not finalized and are subject to change.