Nielsen: Non-Alcoholic Beverage Slows Post-Labor Day

Major beverage corporations continued to report growth despite a slight decrease in total non-alcoholic beverage sales over the last two weeks, according to a Goldman Sachs Equity Research analysis of Nielsen sales data through Sept. 19.

Iconic Protein Completes Shift to Zero Added Sugar Formulation

The Santa Monica, Calif.-based protein drink and powder brand, founded in 2011, is set to complete its shift to exclusively offering no sugar added products by the end of this year, as the company has shared details of its reformulated flagship line.

Yerbae Turns to Crowdfunding Platform To Fuel Next Fundraise

Yerbae, the maker of a line of functional sparkling waters made with yerba mate, is looking to raise $10 million as it grows its national retail presence. But rather than turn to private equity and venture capital, the Arizona-based brand is turning to the public for support in launching a crowdfunding campaign through website StartEngine.

Kombucha Town Launches Equity Crowdfunding Campaign

Local Microbrewery Kombucha Town is currently running a community equity crowdfunding campaign, giving investors the opportunity to make a healthy return on their investment, improve the health of their community and restore the environment.

FDA Proposes New Traceability Requirements for ‘High-Risk’ Foods

After settling a lawsuit for not meeting a 2012 deadline set by the Obama administration, the Food and Drug Administration (FDA) last week published a long awaited proposed rule requiring producers and processors of “high-risk” foods to keep more detailed records to improve supply chain traceability.

Sipp Relaunches with New Packaging, Functional Focus

Repositioning itself as a functional offering, better-for-you soda maker Sipp has discontinued its entire portfolio and relaunched with a new line of seltzers made with antioxidant-rich ingredient camu camu. The rebranded Sipp products went on sale this month on Amazon and will roll out to retailers in the Tri-State area next year.

Review: Brighter Sparkling ACV Tonic

Brighter is a line of sparkling beverages that feature raw apple cider vinegar as the hero ingredient. The products are lightly sweetened with maple syrup and have only 20 calories (and 5 grams of sugar) per 8 ounce can.