News

GT’s Living Foods Launches Campaign and First National TV Spot

GT’s Living Foods – producer of the best-selling SYNERGY Raw Kombucha brand and authentic, fermented living foods – announced today the launch of its Begin Within marketing campaign, designed to highlight the transformative power of SYNERGY Raw Kombucha. Featuring their first ever large national ad campaign extending across multiple marketing platforms, Begin Within will share the message that positive transformation of the mind, body and spirit begins with changes from within.

Kevin Hart Introduces Gran Coramino Tequila

Two world-class masters of their crafts, unstoppable comedian, entertainer and businessman Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann, announce their highly anticipated new tequila brand, Gran Coramino. In a true marriage of Beckmann’s generational tequila-making knowledge, and Kevin Hart’s unrelenting passion to introduce a high-quality tequila to a new community of tequila drinkers, Gran Coramino debuts with one of the smoothest Reposado  Cristalinos on the market.

Monster: Sales Soar But Costs Cut into Bottom Line in Q1

Monster Beverage Corp. posted strong topline numbers in its Q1 2022 earnings report on Thursday, as net sales rose 22.1% to over $1.5 billion. Yet increased pricing in aluminum and continuing supply chain obstacles pushed distribution costs up by nearly 50% and operating expenses north of $377 million for the quarter, driving a 6.7% drop in net income for the energy drink company.

People Moves: Liquid Death Names Marisa Bertha as SVP of Strategy

As the company plans for significant scaling over the next several years, Liquid Death has hired former Marisa Bertha as Senior Vice President of Strategy to help chart the path forward; California-based alkaline water brand Eternal Water announced this week that it has tripled its sales force with more than 30 new hires; Lifeway Foods has announced its slate of director nominees.

Calexo Launches Watercolors, a New Line of Cannabis-Infused Sparkling Waters

California lifestyle brand Calexo is delighted to announce the launch of Watercolors, a new collection of cannabis-infused sparkling waters and an accompanying streetwear apparel line. Made with sparkling water, natural flavors, and nano-emulsified THC (5mg per 12oz can), Watercolors are precisely dosed for an uplifting and easy-to-control experience. A refreshing alternative to alcohol, Watercolors feature zero sugar and zero calories. Available in three flavors, Fuschia, Spring and Sea, Watercolors will be available in 4 pack boxes at select California dispensaries from May 2022.

Simply Spiked Lemonade Hits Shelves This June

Molson Coors Beverage Company (NYSE: TAP) has announced that Simply Spiked Lemonade, the highly anticipated new lineup of full-flavor alcohol beverages inspired by the country's no. 1 chilled juice brand, will arrive on shelves this June. Simply Spiked Lemonade marks the latest product line in the agreement between Molson Coors and The Coca Cola Company and will bring real fruit juice credentials to the ready-to-drink alcohol beverage space.

Circle K and MTN DEW Announce the Launch of MTN DEW PURPLE THUNDER

Circle K announces today the exclusive release of MTN DEW Purple Thunder, a new beverage that combines the mouth-watering flavors of blackberry and plum for the ultimate berry combination. MTN DEW PURPLE THUNDER will only be available at Circle K starting May 4.

Unity Vibration Kombucha Enters Partnership With Edge Beverage

Edge Beverage has entered into a Stock Ownership Agreement with Unity Vibration Kombucha to bring forth a new sales effort, along with a re-launching of the brand nationally, through Edge Beverage’s extensive retail buyer network with national retail chains. Both companies are excited to expand sales and secure extensive chain and distribution partnerships across the country.

Taste Radio: Coffee With An NBA Superstar? It’s An Experience. Plus, Maxi Advises On Exits.

This episode features an interview with NBA All-Star Jimmy Butler, who spoke with us about his upstart specialty coffee and lifestyle brand, BIGFACE. We also feature the latest edition of The Maxi Minutes with LDR Ventures managing director Maxine Kozler Koven, who advises entrepreneurs on how to speak to potential investors about their vision and exit strategy.

Monster Energy Participates in Walmart’s Fight Hunger, Spark Change Campaign

Monster Energy joins Walmart for its Fight Hunger. Spark Change. campaign raising funds for local Feeding America member food banks around the country. From now until May 15, Monster Energy has committed to donating $0.10 for every participating item sold in all Walmart locations in the United States.

Introducing 3 Tres Tequila

Designed and Created by Mark Becker, 20 year Veteran in the Beverage business 3 Tres brings you: Innovative Packaging, The Rebel Spirit, Small Batch Craft Tequila, Carefully Manicured Tequila by Master Distiller Stella Anguiano, Keli'i Heen and Mark Becker. The best Tequila, Period. 

Web3 Roundup: Katy Perry’s De Soi Augments Reality; Starbucks Unveils NFT Plans

De Soi, a mocktail brand co-founded by pop star Katy Perry, is partnering with metaverse social app company FlickPlay to give away beverages to consumers who collect NFTs while playing the tech company’s augmented reality game; Starbucks unveiled more about its plans to create a “digital third place” during its fiscal Q2 2022 earnings call this week.

Wild Bill’s: New Flavors Fuel Reach into Retail

When faced with disruptions during the early days of the pandemic, New Jersey-based craft soda maker Wild Bill’s did like many other independent CPG brands: they adapted, using their connections to introduce a full line of packaged organic coffee, plus snacks like peanuts and jerky. But as COVID’s grip finally appears to be receding, the company is eager to get back to the core business.