News

Monster Energy Vet Dan Lamb Joins A SHOC As CCO

Better-for-you energy drink maker A SHOC announced today that former Senior VP of Monster Energy, Dan Lamb, has joined the company as its new Chief Commercial Officer.

BACARDÍ Premieres Two New Spiced Rum Campaigns Just In Time For Fall

BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. BACARDÍ Spiced will embark upon a cheeky new social campaign, Captains Choose BACARDÍ Spiced, by enlisting the help of fan-favorite captains and crew members from a well-known reality TV yachting show.

Distiller Melissa Heim Launches Big Nose Kate Whiskey

Big Nose Kate is the stunning new western whiskey from Melissa Heim, one of the top rising stars in the spirits world. In naming the whiskey after Big Nose Kate— an icon, rule breaker, and enterpriser, but never fully appreciated as the huge force on the frontier that she was— Heim and her partners aim to celebrate all adventurers who deserve their due.

Provi Announces $75M Series C Funding

Provi announced that it has raised $100M in funding in 2021 between two rounds, including $75M in Series C funding at a valuation of $750M, led by D1 Capital Partners with participation from Bessemer Venture Partners, Nosara Capital and CPMG, and $25M in Series B funding earlier this year, led by CPMG, with participation from Bessemer and Nosara Capital.

Courvoisier Cognac Launches Foundation 1828: A Global Platform To Empower Entrepreneurship

Courvoisier Cognac, the most awarded cognac house*, announced the launch of its global philanthropic platform Foundation 1828. Maison Courvoisier was founded by Felix Courvoisier in 1828, who created a house that was welcoming to all and believed in supporting the close-knit collective of artisans in its hometown of Jarnac, France.

Whipstitch Capital: Better-for-You Growth is “Beyond Long-Term”

The growth of better-for-you products has been one of the top stories of the food and beverage industry for years now, but according to the latest Healthy Living Consumer Products review by Whipstitch Capital and SPINS, that growth is now “beyond long-term,” rating as one of the top industry trends for 2021.