News

Taste Radio Insider Ep. 83: How Bubble Is Redefining E-Commerce For Next-Gen Brands

We spoke with Bubble founder & CEO Jessica Young about how she drew upon her experience as a chef and product developer to launch the health-focused online marketplace, how Bubble is enhancing visibility and sales for small brands via the platform and how she assessed opportunities and challenges for the company and thoughtfully communicated each to investors.

KeHE VP: Innovation, Promotion Still Crucial in Crisis

In a webinar, three leaders in the natural grocery space -- KeHE Distributors VP of category management and growth solutions Kate Paul, Independent Natural Food Retailers Association interim CEO Pat Sheridan, and Natural Co-Op Grocers senior director of purchasing Ben Nauman -- discussed how distributors and retailers are responding to the fast-changing environment and what brands can do to stay on top of the crisis.

Reusable CPG Packaging Platform Loop Expands Nationwide

In the midst of the COVID-19 pandemic, many high-profile sustainability initiatives have taken a back seat to single-use packaging, with many grocery stores banning reusable bags and Starbucks no longer accepting refillable mugs. Despite this, Loop is going all in on reusable packaging, launching its waste-free CPG delivery platform nationwide through retailers Walgreens and Kroger with heavyweight brand partners including PepsiCo, Nestlé and Unilever.

Gallery: April’s New Products

April’s new product launches were all about caffeine and CBD, with energy-boosting launches from Talking Rain and Moonlight Beverage Co and hemp-infused offerings from Aprch, Tempo and CBD Living. Check out the gallery for notable April releases, including the latest flavor from MTN DEW and Pathwater’s charitable Earth Day bottle.

Neuro Turns to Gut Health For Next Functional Innovation

Despite being one of the established veterans of the functional beverage set, Neuro is still looking for ways to expand its product range. Along with introducing powdered products, the California-based company is this month introducing its eighth SKU, Probucha, a shelf-stable probiotic drink intended to promote gut health.

Fountain Launches CBD Sparkling Water

Fountain will launch a line of hemp extract infused (CBD) sparkling seltzer sold through a direct-to-consumer website in April 2020 and the product will hit retail shelves by the summer .

In Growing Kombucha Set, GT’s Rebrand Aims For Clarity

Does being the biggest brand in a beverage category, as well as the one that brought it into the public sphere, give you the right to reorganize it as it evolves? If you’re GT Dave, founder of GT’s Kombucha, the answer is “yes.”

WATCH: Mark Rampolla on Investment During the Pandemic

In an interview with NOSH editor Carol Ortenberg, Mark Rampolla, partner and co-founder at PowerPlant Ventures, discussed what the new relationship between brands and investors may look like, both pre and post acquisition.

Joyride Coffee Launches Direct-To-Consumer Platform

As an increasing number of Americans work from home – a trend that has been accelerated by the COVID-19 pandemic – Joyride Coffee, America's leader in office coffee innovation, has launched a direct-to-consumer platform that offers home deliveries of Joyride's highly sought-after portfolio of products.

Tanteo Tequila And Twisted Alchemy Launch Margarita Delivery Service

Tanteo Tequila, offering a full line of innovative, handmade tequilas, has joined forces with Twisted Alchemy, purveyor of fresh, cold-pressed juices for craft cocktails, to offer two ways to safely celebrate Cinco de Mayo at home this year: a Margarita Messenger delivery service (launching on May 4) and a virtual edition of the Mexican Standoff, Tanteo’s popular secret ingredient bartending challenge with public voting open now on the Tanteo website. 

Quick Reaction: Pepsi Takes On Bang

It’s now official: after much rumor and speculation over the last several weeks, PepsiCo announced today it has entered an agreement with Vital Pharmaceuticals, the producer of Bang Energy, to be that brand’s exclusive U.S. distributor. Here’s a quick look at the implications of the deal across the category and the broader beverage market.