Honest Tea co-founder and Beyond Meat chair of the board Seth Goldman discussed how his latest venture, mission-driven platform Eat The Change, fits into the context of his career and why the company led with mushroom jerky for its debut product line. He also addressed criticism of Beyond Meat products as being overly processed, the evolution of Honest Tea as a Coca-Cola-owned brand and why he occasionally eats Pringles.

Caue Suplicy, the founder and chairman of Barnana, which markets premium snacks made from upcycled bananas, spoke about how the company analyzed consumer demand to better understand how to market and promote the brand, its strategy for sourcing and utilizing sales data, why hiring from within has benefited the brand and how he has navigated the industry as an immigrant founder.

Today’s episode features an interview with Oded Brenner, the founder of both Max Brenner, an international chain of upscale chocolate-centric cafes, and Blue Stripes, a unique brand of food and beverages made from upcycled cacao fruit. Brenner spoke about his unconventional approach to entrepreneurship, why he believes that “there will always be a place for the niche,” why he embraces ideas that would commonly be perceived as mistakes and his definition for the ultimate form of success.

Ryan Close, founder of on-demand cocktail machine Bartesian, which today completed a $20 million funding round and added actress Mila Kunis to its advisory board, spoke about the company’s breakout success, why overconfidence was helpful early on, how B2B sales were key to its initial funding strategy, communicating long-term value to customers and how Close assesses opportunities to scale.