Taste Radio: First-Year Fortune — How Bomani’s Founders Set Themselves Up For Success
The co-founders of Bomani Cold Buzz, a brand of alcohol-infused cold brew coffee, spoke about how, despite launching at the outset of the pandemic, it persevered through preparation, planning and purpose, including why aggressive cold-calling was critical. They also discussed their thoughtful approach to surveys and focus groups and how they convinced investors and advisors to believe in their vision.