Fitness icon, actor and entrepreneur Jake Steinfeld opened up about his background as an innovator, how he identifies synergies and alignment with consumer brands and the keys to cultivating a winning personality. He also shared the most important lessons he’s learned about business and how he developed his meal-replacement drink brand Don’t Quit from concept into a market-ready line.

In this episode, we’re joined by Francesco Amodeo, the president and co-founder of Don Ciccio & Figli, an acclaimed distiller of handcrafted Italian herbal liqueurs and ready-to-drink cocktails based in Washington, D.C. Within our expansive interview, Amodeo explained why obsession has been key to the company’s success and how brands can adopt a modern approach to a legacy category.

Once Upon a Farm co-founders Jennifer Garner and John Foraker spoke about the evolution of the company’s strategy for winning over retail buyers, merchandising and communicating brand attributes over recent years and why they believe that “everything starts with the consumer.” They also discussed the company’s relationship with Save The Children and its response to the Black Lives Matter movement.

The co-founders of next-generation beverage company Future/Proof, spoke about why naiveté, scrappiness and business school connections were critical to the early development of their flagship brand, BeatBox Beverages. They also explained why over-preparation is key to fundraising and how the convergence of lifestyle and liquid play into the company’s trade and consumer marketing strategies.

Laura Catena, managing director of lauded Argentine winery Bodega Catena Zapata and a San Francisco-based emergency room physician, explained how her professions intersect in ways that make her better in both roles, why she feels a heavy responsibility of carrying the whole country of Argentina on her shoulders and discussed her passion for achieving sustainability through innovation.

Stu Aaron and Martin Janousek, co-founders of Bespoken Spirits, a modern distilling company which claims that it can precisely tailor spirits to a desired aroma, color and taste, spoke about they are attempting to win over stakeholders and gatekeepers, how they validated their process and products and why they described Bespoken as an enabler of change, rather than a change itself.