February 18, 2008 – Keeping with the popularity of its energy drinks, AXLE FUEL ™ Energy Drink www.axlefuel.com today announced that it has come to an agreement with Cerebellum USA…
GRASSE, FRANCE — Feb 14, 2008 — The Robertet Group, a global supplier of flavors and fragrances, announces that the company has taken an equity position in Plantes Aromatiques du…
Phoenix, AZ— The NHRA PowerAde Drag Racing Series kicked-off the 2008 season last weekend in Pomona, CA and fan favorite Pro-Stock Driver Max Naylor welcomed in the fresh season flying…
Xyience Inc., the currently-bankrupt sponsors of Ultimate Fighting Championship and makers of Xenergy energy drink, will be able to continue operations after a Nevada judge approved the company’s request for…
Ardea Beverage Company Strengthens Executive Team with new VP of Foodservice Nutrisoda reinforces commitment to on-premise business MINNEAPOLIS, (Feb 13, 2008) – Ardea Beverage Company, makers of airforce® Nutrisoda®,…
Blue Cow is a functional drink designed to quickly and safely reduce stress without drowsiness. The question is — does functionality of this type matter more than taste and appearance?…
ENGLEWOOD CLIFFS, N.J., Feb. 14 /PRNewswire/ — NOS Energy Drink revs up for the 2008 NASCAR Sprint Cup Series season by announcing a new partnership with one of the sport’s…
RYE, N.Y. – Forget motocross, ultimate fighting, paintball and extreme skiing. What today’s young consumer really needs energy for is …SPEED DATING. Energy is a must for any kind of…
MINNEAPOLIS, (Feb 13, 2008) – Ardea Beverage Company, makers of airforce® Nutrisoda®, announced today that Edward Boyle has been hired as vice president of food service and sales strategy. Boyle…
BevNET Innovation’s first issue of 2008 will reach readers in March. Formerly named BevNET IBQ magazine, BevNET Innovation is a vital resource to beverage developers and brand managers. Advertising space…
ATLANTA – Coca-Cola Enterprises (NYSE: CCE) today reported full-year 2007 net income of $711 million, or $1.46 per diluted share. Excluding items that impact comparability, the company achieved net income…
Las Vegas, NV (USA) – World Extreme Cagefighting® (WEC™) organization today announced it has teamed up with No Fear Energy Drink to become a presenting sponsor and the exclusive energy…
Ramsey, NJ (February 13, 2008) – Cascadia Consulting Group announced today that it will be severing relations with CCW Holdings Inc., better known as Sanfaustino Calcium Water. Bill Sipper will…
HYDRIVE, the first full power energy drink made from spring water, has added three flavors known as HYDRIVE V, X, and E.…
