Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Expo West 2018 Video: Lifeway’s Smolyansky on Challenging Consumers

Now producing lines of elixirs, farmer’s cheese, and skyr, the company has become a gut health minded maker of probiotic foods and drinks. At Natural Products Expo West 2018 the company also revealed its first entry into the dairy alternative category with Plantiful, a line of plant-based probiotic beverages.

Spindrift Raises $20 M in Series B Round

Speaking with BevNET earlier today, Spindrift founder and CEO Bill Creelman said he is “a big believer” in lead investor VMG’s model of operation and called the private equity firm a full partner in guiding Spindrift’s strategy and growth.

Drink Maple Rebrands as Drink Simple

The Vermont-based maker of maple and watermelon water products is rebranding as Drink Simple, introducing at Natural Products Expo West 2018 a new look for its product portfolio.

People Moves: Humm Kombucha Hires New Sales VP

Bruce Boettner Joins Humm Kombucha; Pressed Juicery Brings on New Sales VP; Lavit Names Former Keurig Exec as VP National Account Sales; Hardy Assumes Head of Consumer & Athlete Engagement Role at Gatorade; Danny Rubenstein to Advise Vuka

Celsius Partners with Tough Mudder

The competition at this year’s Tough Mudder nationwide events will be even more heated: On Tuesday, a new partnership between the obstacle race fitness brand announced a new partnership with zero calorie energy drink Celsius.

Press Clips: Slice Plans Relaunch

Trademark hunters take over Slice and prep a relaunch; Long Island Iced Tea maker comes under fire from Nasdaq after blockchain pivot raises suspicions; Oatly addresses controversy over dealings with a pig farm; German Olympians choose non-alcoholic beer; Diet Coke's rebrand gets an analysis.

The New, New Niches Part II: Brands Target eSports

While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday --elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.

Bear Squeeze Raises $715,000 in Pre-Seed Round

Ketogenic meal shake startup Bear Squeeze has raised $715,000 in a pre-seed round led by AccelFoods, giving the brand a financial edge as it prepares to launch via ecommerce this spring.