Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

People Moves: Suja CMO Heather MacNeil Cox Departs

CMO Heather MacNeil Cox leaves Suja after three years with company; Harmless Harvest VP of Marketing makes jump to outdoor apparel industry; Target adds new grocery-focused executives; DPS shuffles executives following departure of Bai CEO

Kill Cliff Fuels Up With Sunrise Investment

Sunrise Strategic Partners, an investment firm with a focus on healthy and sustainable foods, announced Thursday that it has acquired a minority ownership stake in Kill Cliff. The deal marks the eighth investment for the young firm and the first beverage brand addition to its portfolio.

CAVU-Backed Waterloo Sparkling Preps National Launch

Positioning itself as a fuller-flavored challenger brand in a burgeoning category, Austin-based Waterloo Sparkling Water will launch nationally next month in all Whole Foods stores, along with several other retail chains throughout the country.

Press Clips: CircleUp Launches Credit Program

CircleUp launches CPG credit program; Dunkin' Donuts considers dropping the "Donuts" from its name; New York Business Journal talks to CAVU's Brett Thomas; Starbucks releases jerky-garnished coffee in Seattle; Natalie's Orchid Island Juice Company sits down for Q&A

Coke’s Bridge Program Cultivating Tech Startups

The Bridge, a six-month commercialization program for tech startups exploring innovative new technologies that tackle everything from artificial intelligence to virtual reality to cybersecurity. Now on its fourth class, The Bridge is based in Tel Aviv with a focus on cultivating Israeli companies, but its early success has led to partner programs in Mexico City and in Coca-Cola’s hometown of Atlanta.

Distribution Roundup: Tio Gazpacho Triples Retail Presence

Tio Gazpacho announces it has tripled its distribution footprint over the course of the past two months; Avitae enters CVS Health nationwide; Sweettauk Lemonade adds Gold Coast Distributors and expands with UNFI to add three additional warehouses.

PE Firm Acquires Calypso Lemonade Maker

Investment firm Mason Wells has acquired Calypso lemonade parent King Juice Company, Inc. for an undisclosed sum, the Milwaukee-based co-packer announced Tuesday.

Zola Launches ‘Hydrating Energy’ Line

As the first shipments of Zola’s new “2.0” packaging roll out to stores, the coconut water and acai beverage maker has launched a new energy drink line as part of a move toward a more comprehensive brand hierarchy.

Press Clips: Beverage Execs Ask for Aluminum Tariff Exception

Can and beverage industry leaders ask President Trump to exempt certain types of aluminum from potential tariffs; White House communications director Anthony Scaramucci may be a Juice Press investor; Whole Foods sets a date for shareholders to vote on Amazon deal; Former Tesla engineer creates hangover cure.

Bai Acquisition Still Settling for DPSG

DPSG spent $40 million in expenses for Bai during the spring, the company reported, half of which went toward marketing. An additional $49 million spent toward repaying debt contributed to the company’s 28 percent earnings drop.

Juice Served Here Heads East, Expands Grocery Presence

The cold-pressed juice maker, which began in 2012 as a Los Angeles-based brick-and-mortar chain of juice bars, have been steadily growing beyond its own locations and building a wholesale business at retailers, including Sprouts and Whole Foods.

PepsiCo Names Ramon Laguarta as President

PepsiCo announced Thursday the appointment of Ramon Laguarta, CEO of the company’s Europe and sub-Saharan Africa division, as President effective Sept. 1, filling a position that has been vacant for nearly three years.