The Coca-Cola Company announced this week it will discontinue the brand’s frozen lines in April, citing “shifting consumer preferences” as frozen concentrates have declined in popularity with American consumers.
Consumers are fully aware of the increased prices they’ve been paying for groceries, prompting PepsiCo to commit to cutting its snack pricing this year by as much as 15%, the company announced today.
Startup brands Odyssey Functional Energy and Melting Forest are among the two most recognizable mushroom energy drinks on the market, but following a rebrand from Odyssey last month the two companies are now exploring different paths to growing their business.
Cold-pressed juice brand Evolution Fresh is the latest brand to kick off the New Year with an updated look; Healthy drink mix brand AG1 has named actor, singer and dancer Hugh Jackman as its latest global ambassador.
The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.
That’s an ethos that drove protein beverage brand Don’t Quit since its founding, and it will continue to fuel the business as it unveils a comprehensive rebrand, dropping its old name and shakes line to focus entirely on protein sodas under the new name Skypop.
Online retailer and distributor The Zero Proof is the latest adult non-alc beverage purveyor to partner with Target, announcing last week a national retail launch in the mass retail chain with a curated selection of NA wines and mocktails.
Starbucks’ core retail business showcased the proof of concept for chairman and CEO Brian Niccol’s “Back to Starbucks” strategic plan, delivering 4% global comparable store sales growth in its Q1 fiscal year 2026 earnings report today.
Mizkan America is merging mixer maker Zing Zang and legacy bitters brand Angostura into the same in-house unit as part of a strategy to grow its “Inspired Mixology” business and position the business as a category leader in cocktail mixes.
Non-alcoholic beverage sales stayed “healthy and broadly stable on a sequential basis,” despite mild volume declines, in the two-week period ending January 10, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Functional beverage maker Heywell is debuting a brand makeover as it dials in on retail expansion this year via two new strategic partnerships with BeyondBrands and Presence Marketing.
Last fall, the Florida-based beverage startup quietly unveiled new packaging for its portfolio of THC yerba mate beverages. The brand simplified its branding with a can design featuring the jungles of South America intended to help Milonga reach a broader, mainstream audience.
Buda Juice, Inc., a Texas-based manufacturer of cold-chain “UltraFresh” juice, went public this month, with shares trading on the New York Stock Exchange’s American exchange as of January 8 under the ticker symbol “BUDA.”
Massachusetts-based probiotic soda brand Culture Pop is teaming up with fellow Bay Stater Noah Kahan, a Grammy-nominated folk pop artist, for a limited edition flavor launch this month.
