Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Euromonitor Forecast: Water Keeps Flowing, Sports Drinks and Juices Fall

According to market research group Euromonitor, which released its five-year growth forecast for U.S. soft drinks on Monday, unsweetened flavored waters, sparkling waters and plant-based hydration drinks have reached a mature growth phase which is set to bring a host of opportunities -- and challenges -- in the years ahead.

BevNET Live Winter 2018 Video: L.A. Libations at 10

L.A. Libations marked ten years in business in 2018, a decade that has taken the Coke-affiliated beverage accelerator down different paths and directions with a wide variety of products and entrepreneurs. In this clip from BevNET Live Winter 2018, co-founders Pat Bolden, Danny Stepper and Dino Sarti reflected on the journey thus far and shared some of the lessons they’ve learned along the way.

Nielsen: 2018 Ends With Bump in CSD, Energy Sales

All three major beverage manufacturers enjoyed individual sales increases during the four-week period ending on Dec. 29, with all-channel dollar sales up 5.8 percent, according to an analysis of Nielsen data by Wells Fargo Securities.

BevNET Live Winter 2018 Video: Building Premium Brands with Spindrift’s Bill Creelman

In this clip from BevNET Live Winter 2018, Spindrift founder and CEO Bill Creelman joined BevNET editor-in-chief Jeff Klineman for a discussion of the company’s journey so far and the key decisions that put it in a position to thrive. Reflecting on Spindrift’s early days, Creelman talked about the importance of developing the brand in the food service channel during its first four years, his decision to “leave the conversation and stand for something different” with regards to using natural flavors, and why brands in fast moving categories need to be committed to continually measuring performance or risk being left behind.

Gallery: December’s New Product Launches

As another year packed with new beverage launches comes to a close, we present our monthly gallery of new products from December, which features debuts from a number of new drinks that align with some of 2018's most notable trends, including CBD, keto, plant-based milks and nitro coffee.

BevNET Live Winter 2018 Video: A-B InBev Goes Beyond Beer

In this video from BevNET Live Winter 2018, Randy Ornstein, VP of Beyond Beer at A-B InBev, describes how Teavana and Hiball/Alta Palla fit into the company's non-alcoholic strategy, including both the challenges and opportunities in getting consumers to trade slightly higher prices for premium products. He also discussed lessons from his business experience, highlighting the importance of owning a product’s specific need state and seizing the advantage of having a differentiated product.

Coke VEB President Scott Uzzell Announces Departure to Join Converse

The Coca Cola Company’s Venturing and Emerging Brands (VEB) unit announced the departure of president and general manager Scott Uzzell this morning, as the 18-year company veteran will leave next month to become president and CEO of footwear and apparel company Converse, a division of Nike, Inc.

Coca-Cola Leads $15M Investment in Dirty Lemon Parent Co. Iris Nova

The Coca-Cola Company announced today it has taken a minority stake in Iris Nova, the parent company of functional beverage brand Dirty Lemon, leading a $15 million investment round that also included former baseball star Alex Rodriguez.

Peet’s Acquires Majority Stake in Revive Kombucha

Peet’s Coffee has taken a majority stake in California-based kombucha brand Revive, giving the growing company a single long-term partner with which to build upon its existing growth. Terms of the transaction were not disclosed.

Cannabis Forum Recap: Taking the First Steps

Mapping this new landscape of cannabis CPG and charting a path forward for the nascent industry was the focus of discussion at the first-ever Cannabis Forum for Food & Beverage, presented by BevNET and NOSH, on Dec. 1 in Santa Monica, Calif.

Passage of Farm Bill Poised to Reshape Hemp, CBD Product Landscape

While the finalized version of the 2018 Farm Bill, which is expected to receive President Trump’s signature before the close of the current legislative session, represents a watershed moment in the pro-hemp movement, it doesn’t mark the end of the journey.

BevNET Live Winter 2018 Video: Keeping the Attachment With GT Dave

In this clip from day one of BevNET Live Winter 2018 held in Santa Monica, Calif. on Dec. 3, Dave discusses his roots as a young beverage entrepreneur, how GT’s seasonal kombuchas offer the opportunity to “transcend the bottle and tell a story,” and how its newest product — Dream Catcher, a cannabidiol (CBD) infused water that adds a new functional dimension to its portfolio — fits into the company’s mission to inspire and excite through health and wellness.