Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

People Moves: Joey Cannata Leaves Rockstar

In this People Moves roundup: Longtime Rockstar Energy executive vice president of sales and distribution Joey Cannata departs the brand and Cie Nicholson joins the advisory board at Lavit, plus new hires at Clearly Canadian and Zola.

Iconic Protein Launches Two New Flavors

Protein drink brand Iconic Protein on Monday announced the launch of two new flavors, a move designed to meet consumer demand for additional functional benefits, according to the company.

Revamped Role Tea Reflects on First Year

A year after launching functional iced tea brand Role Tea, Mike Johnson has a simple piece of advice for young beverage entrepreneurs guiding their own startup ventures: “Learn as much as possible, as quickly as possible.”

DRY Sparkling Secures New Funding

DRY Soda Co. founder and CEO Sharelle Klaus declined to reveal the size of the investment, but noted that it was 50 percent larger than the company’s previous funding round from earlier this year.

BevNET Live Video: Coffee Conversations with Peet’s, Califia Farms

BevNET Live 2017 featured discussions with two high-profile companies driving the coffee category's prodigious growth over the past year: Dave Burwick, president and CEO of Peet’s Coffee & Tea, and Greg Steltenpohl, co-founder and CEO of Califia Farms.

Juice Served Here Announces Closure

In an official statement addressed to “guests and customers,” which was posted to its website and social media accounts and shared with BevNET, Juice Served Here CEO and co-founder Alex Matthews announced that the Los Angeles-based brand, founded in 2013, is now closed.

Premium Juice Takes On Sugar Challenge

In the face of the growing anti-sugar movement, juice brands are responding by refining their offerings and attitudes towards the formulation, marketing and processing of their products in divergent and innovative ways.

Soda Tax Update: Philly Tariff To Be Challenged

A few months after Chicago government officials voted to repeal the city’s soda tax, Philadelphia's version of the controversial tariff may be headed for a similar fate.

Boochcraft Bucking Kombucha Trends With Boozier Brews

Rather than fight for room in a kombucha market growing more crowded and competitive every day, Boochcraft has taken a different approach: jumping from the category standard of 0.5 percent alcohol by volume (ABV) or lower to around 7 percent.

Bill Moses Partners With Clearlake Capital to Launch Disruptive Brands

KeVita co-founder and former CEO Bill Moses is teaming with private investment firm Clearlake Capital Group L.P. to launch Disruptive Brands, a new platform aimed at investing in and supporting innovative emerging brands across the consumer packaged goods spectrum.

Shamrock Farms Rebranding Protein, Cold Brew Lines

Shamrock Farms is preparing to debut new branding and packaging for its milk-based, ready-to-drink (RTD) protein beverages and cold brew coffees, bringing both lines under an updated masterbrand ahead of further expansion into national distribution and sales in 2018.