Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

MatchaBar Closes Celebrity Backed $8 Million Funding Round

The New York-based matcha brand announced today the completion of an $8 million Series A round led by a slate of celebrity investors including DJ/producer Diplo (born Thomas Wesley Pentz), Denver Broncos linebacker Von Miller, actor Ansel Elgort and singer Billie Eilish.

Fountain Service Moves Forward

The types of beverages being offered in fountain service is changing, and helping shift the way users interact with and think about their selections at the point-of-sale.

People Moves: Essentia Adds to Creative Team

Premium water brand Essentia expands its in-house creative team through a pair of new hires, while BOS Brands brings on a new U.S. managing director ahead of a national launch.

BevNET Live 2018 Video: Navigating Negotiations with Nick Giannuzzi

During his presentation at BevNET Live Summer 2018 in June, Nick Giannuzzi, managing partner at The Giannuzzi Group, highlighted the need for brands to thoroughly prepare ahead of a potential exit or investment, even from an early stage.

From Alt-Milk To Matcha: Thoughts on the 2018 Fancy Food Show

Held July 1-3 at the Javits Center in New York City, this year's Summer Fancy Food Show featured new products and brands that reflected some of the larger trends influencing the non-alcoholic beverage space as a whole.

Califia Announces $50M Investment, New CFO

Plant-based beverage brand Califia Farms announced this morning it has closed a $50 million round of financing led by Luxembourg-based investment bank Ambrosia Investments and including a slate of celebrities including Academy Award-winning actors Jared Leto and Leonardo DiCaprio.

Lemonade Still Growing, Despite Added Sugars

Growing awareness of the health risks of excessive sugar consumption, combined with public health initiatives such as a tax on sugary drinks, has motivated some lemonade brands to explore ways of cutting sugar or adding functional benefits to their products

BevNET Live Summer 2018 Video: John Carmichael on Nestlé’s Beverage Evolution

In this interview from BevNET Live Summer 2018, John Carmichael, president of Nestle's beverage division, shared his thoughts on why the company looks for “something we can’t do ourselves” when evaluating potential acquisitions and why taking a patient approach to emerging categories is one of the biggest challenges for the company.

First Beverage Ventures Invests in Laws Whiskey House

First Beverage Ventures, the private equity arm of beverage advisory and investment firm First Beverage Group, today announced its investment in Colorado-based distiller Laws Whiskey House, making it the second spirits brand to join the FBG portfolio.

Nielsen: Coke, PepsiCo, DPS All See Sales Growth

Overall non-alcoholic beverage sales in all channels continued to grow during the four-week period ending on June 16, according to a Wells Fargo Securities beverage report on Nielsen sales data released earlier this week.

Leadership Shakeup Announced Ahead of Keurig, DPS Merger

Dr Pepper Snapple Group (DPS) and Keurig Green Mountain unveiled the leadership team that will take the helm at the new Keurig Dr Pepper (KDP) when the merger transaction between the two companies closes, which is expected to happen next month.

Revive Revamps Bottle Design To Showcase Ingredients

California-based Revive Kombucha has unveiled a new look for its 12 oz. glass bottles featuring a simplified and streamlined visual identity that founder Sean Lovett said would bring greater attention to the liquid itself.