Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

LaCroix Sparkling Water Adds New Coconut Flavor

LaCroix Sparkling Water, the iconic, trend-forward category leader of flavored sparkling in the nation, has launched a refreshing “coconut” flavored sparkling water.   This is the 1st coconut Sparkling water presented…

FIJI Water Announces Acquisition of Landmark Vineyards

The country’s leading premium water brand adds a second critically acclaimed winery to its portfolio. LOS ANGELES, Aug. 3, 2011 /PRNewswire/ — FIJI® Water, the country’s leading premium imported bottled…

BevNET TV: An Interview With Mark Rampolla of ZICO

As the coconut water category continues to expand, ZICO, one of the first companies in the space, has emerged as a strong category player whose sales and distribution have drastically…