Mar 26, 2025Daily Briefing (Insiders Only): The Other Better-For-You Drink CategoryInnovation around low-sugar, plant-based liquid is seeping into an OG better-for-you drink category, and no, we aren’t talking about “Modern Soda” or energy…Oct 24, 2019Last Updated Oct 24, 2019Odwalla Launches Odwalla Zero SugarOdwalla is launching its most innovative product yet: Odwalla Zero Sugar. Available for $3.49 per 12 fl. oz. bottle across retailers nationwide and online,…Mar 20, 2019Last Updated Mar 20, 2019Odwalla Launches SmoobuchaIn 1980, three young musicians in Santa Cruz, California, started selling great-tasting juices out of the back of their VW van. Nearly four decades later,…
Jul 10, 2018Last Updated Jul 10, 2018Taste Radio Ep. 119: Taking a Shot? Samuel Adams Co-Founder on How to Aim; Califia CEO: Adopt These Practices & Avoid These RutsIn this week’s episode we’re joined by two groundbreaking entrepreneurs and beverage innovators: Rhonda Kallman, the co-founder of Samuel Adams and Boston…
Dec 14, 2017Premium Juice Takes On Sugar ChallengeIn the face of the growing anti-sugar movement, juice brands are responding by refining their offerings and attitudes towards the formulation, marketing and…
Jun 1, 2017Last Updated Dec 27, 2017In the Courtroom: Odwalla Class Action DroppedConsumers drop Odwalla “evaporated cane juice” class action suit, Hint asks for a stay on lawsuit challenging its “all natural” claims, Lakewood Organic Juices…
Feb 20, 2017Last Updated Nov 22, 2017In the Courtroom: Class Action Against Odwalla Can Move AheadIn the courtroom this month: A class action against Odwalla can move ahead after a judge declined a request to toss the case, Pennsylvania’s state Supreme…
Sep 2, 2014Last Updated Sep 9, 2015Odwalla Looks for Clear Advantage with New PackagingTaking a cue from its cold-pressed counterparts, Odwalla has replaced its longtime 12 oz. single-serve frosted plastic bottle with a larger-sized 15.2 oz.…Dec 5, 2013Odwalla Partners with The Nature Conservancy for 2013 Plant-A-Tree ProgramDINUBA, Calif.–(BUSINESS WIRE)–For the sixth consecutive year, Odwalla has branched out to bring the goodness of trees to locations across the country. Since…
Jan 17, 2013Last Updated Sep 9, 2015Odwalla Redesigns Packaging With Consumers in MindWith the consumer in mind, Odwalla has redesigned its packaging for the first time in six years. The healthy beverage and bar maker, owned by the Coca-Cola…Jul 24, 2012Odwalla Launches New Line of Organic Vegetable and Fruit JuicesOdwalla Garden Organics carry the United States Department of Agriculture (USDA) Organic Seal HALF MOON BAY, Calif.–(BUSINESS WIRE)–Since 1980, Odwalla has…Apr 19, 2012Last Updated Apr 19, 2012New Odwalla Smoothies For Kids Deliver Wholesome Options to Lunchboxes and Families On-The-GoOdwalla’s line of kids’ smoothies is a proud supporter of HealthyChildren.org, the official parenting web site of the American Academy of Pediatrics HALF MOON…Oct 11, 2011Odwalla Smoothie Refreshers Bring New Options to Smoothie SectionArriving in stores this month, delicious new Odwalla Smoothie Refreshers(TM) offer a smooth yet light texture, making them great for enjoying with meals HALF…Aug 23, 2011Last Updated Aug 23, 2011Odwalla® Adds Tropical Twist to Its Line of Protein Beverages with New Super Protein Mango SmoothieNew Odwalla Super Protein Mango is Fortified with 20g of Soy Protein in Each Bottle, Making It the Only Non-dairy Mango Protein Beverage in the Market HALF…
