Better Booch Premium Kombucha Tea

Actor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.

In this roundup of new product reviews, we try new beverages including sparkling prebiotic sodas from Fruga and Live, functional mocktails from Jas, and Barbarian Water, the first product that we’ve ever seen to feature bovine blood powder. Want to see your product reviewed by the BevNET team? Head over to our product submission page […]

Startup kombucha brand Better Booch is moving to finalize its first acquisition as it has signed an agreement to acquire the assets of fellow fermented drink maker Live Beverages in a move aimed at reaching profitability.

Kombucha company Better Booch launched Cha, a 4-SKU line of prebiotic, sparkling teas, that capitalize on the growing market for gut-healthy beverages with functional benefits.

California-based brand Better Booch has raised $2.5 million in a series seed round to support the expansion of its team, the company announced today, including the hiring of GT’s Living Foods vet Scott Presnall as its EVP of sales and a new VP of sales, John Weaver.

Setting its sights on becoming one of the top kombucha brands in the U.S., Better Booch is targeting new growth channels including food service and ecommerce as it continues its nationwide expansion. The brand has placed an increased focus on health-based fast casual restaurant chains, with the brand entering By Chloe and Veggie Grill stores this fall.

Better Booch is in the midst of national expansion. After earning a top-selling spot in the ultra-competitive Whole Foods Southern Pacific region, Better Booch is now available in Whole Foods Southwest and Northern California stores.

Better Booch is kicking off spring with an all-new flavor, Hibiscus Healer at Natural Products Expo West, March 3-7 (Booth N2137). Created by former touring musicians and known for deliciously imaginative flavors, the brand has quickly built a cult following.

In this roundup of People Moves: Fernando Mercé steps down as CEO of Nestlé Waters North America, SodaStream USA adds Matt Kahn as its first ever United States-based CMO and Jordan Shulman joins Better Booch as VP of sales. Meanwhile, Juliet Blake leaves Lemon Perfect to launch a brand consulting service and Red Thread Coffee Co. names its new VP of sales and operations.

Today Better Booch premium small craft kombucha released its eighth and newest flavor, Hola Horchata. This take on the classic Mexican treat is the first-ever horchata kombucha on the market. The all-new blend contains notes of cinnamon, star anise, and creamy rice with oolong tea.

Better Booch premium small craft kombucha has launched nationally on Amazon with free shipping. With no shortcuts on quality or flavor, 100% tea-based Better Booch is made the traditional way, with each batch brewed individually and expertly by in-house master brewers. 

Better Booch premium small craft kombucha launched nationally on Amazon today with free shipping. With no shortcuts on quality or flavor, 100% tea-based Better Booch is made the traditional way, with each batch brewed individually and expertly by in-house master brewers.

Los Angeles-based kombucha maker Better Booch announced today it has raised $2.5 million in a funding round led by Crush Ventures, the venture capital arm of artist management firm Crush Music. The company has “bootstrapped” its finances since its 2012 launch and the funding round is the first time the brand has taken outside money.

In this slideshow gallery, we highlight some of the notable new kombucha and drinking vinegar products and brand redesigns as seen at Expo West 2019, including shelf-stable cans from Revive, a new look for Better Booch, and Odwalla’s hybrid “Smoobucha.”