Brand News
Sep 23, 2025Last Updated Sep 23, 2025Ben Stiller Launches New ‘Nostalgic’ BFY Soda Brand Stiller’sActor Ben Stiller is joining the likes of beverage heavyweights Coca-Cola and PepsiCo in the modern soda stakes, launching his new low-sugar CSD line.
Feb 6, 2025Last Updated Feb 6, 2025Reviews: Fruga, Live Soda, Jas Mojito, Barbarian WaterIn this roundup of new product reviews, we try new beverages including sparkling prebiotic sodas from Fruga and Live, functional mocktails from Jas, and…
Oct 13, 2023Better Booch to Acquire Live Beverages in First M&A DealStartup kombucha brand Better Booch is moving to finalize its first acquisition as it has signed an agreement to acquire the assets of fellow fermented drink…
Jul 27, 2023Last Updated Jul 27, 2023Better Booch “Scratches An Itch” With Sparkling Tea LineKombucha company Better Booch launched Cha, a 4-SKU line of prebiotic, sparkling teas, that capitalize on the growing market for gut-healthy beverages with…
Jan 31, 2022Last Updated Jan 31, 2022Better Booch Raises $2.5M, Hires Former GT’s Sales EVP PresnallCalifornia-based brand Better Booch has raised $2.5 million in a series seed round to support the expansion of its team, the company announced today, including…Nov 13, 2020Last Updated Nov 16, 2020Better Booch Targets Rapid Growth with Multichannel StrategySetting its sights on becoming one of the top kombucha brands in the U.S., Better Booch is targeting new growth channels including food service and ecommerce…Aug 18, 2020Last Updated Aug 18, 2020Better Booch Expands Distribution Nationally with New Whole Foods Regions, Central Market and New Distributors Iris Nova and DynamoBetter Booch is in the midst of national expansion. After earning a top-selling spot in the ultra-competitive Whole Foods Southern Pacific region, Better Booch…Feb 26, 2020Last Updated Feb 26, 2020Better Booch to Debut ‘Hibiscus Healer’ Flavor at Expo WestBetter Booch is kicking off spring with an all-new flavor, Hibiscus Healer at Natural Products Expo West, March 3-7 (Booth N2137). Created by former touring…
Feb 20, 2020Last Updated Feb 21, 2020People Moves: Nestlé Waters North America CEO Steps DownIn this roundup of People Moves: Fernando Mercé steps down as CEO of Nestlé Waters North America, SodaStream USA adds Matt Kahn as its first ever United…Nov 5, 2019Better Booch Releases Hola Horchata FlavorToday Better Booch premium small craft kombucha released its eighth and newest flavor, Hola Horchata. This take on the classic Mexican treat is the first-ever…Sep 23, 2019Last Updated Sep 23, 2019Better Booch Launches Nationally on AmazonBetter Booch premium small craft kombucha has launched nationally on Amazon with free shipping. With no shortcuts on quality or flavor, 100% tea-based Better…Sep 17, 2019Better Booch Launches Nationally on AmazonBetter Booch premium small craft kombucha launched nationally on Amazon today with free shipping. With no shortcuts on quality or flavor, 100% tea-based Better…
Jun 26, 2019Last Updated Jun 26, 2019Better Booch Announces $2.5 M Funding RoundLos Angeles-based kombucha maker Better Booch announced today it has raised $2.5 million in a funding round led by Crush Ventures, the venture capital arm of…
Mar 14, 2019Last Updated Mar 4, 2022Expo West 2019 Gallery: Kombucha + Drinking VinegarsIn this slideshow gallery, we highlight some of the notable new kombucha and drinking vinegar products and brand redesigns as seen at Expo West 2019, including…