Pure Black poises the company to once again disrupt the retail refrigerator case to the advantage of both retailers and consumers, this time with a refreshing, single-strength coffee, bottled in its signature curvy 48 oz carafe and made exclusively with Direct Trade-sourced Brazilian coffee.
Over 400 Canadian store locations, including top retailers Whole Foods Market, Choices, Goodness Me, Thrifty Foods, Pusateri’s and Nesters, are now stocking Califia Farms in their refrigerated dairy cases.
Expo West 2017 saw several dairy alternative brands getting in on the ground floor of a new trend — plant-based coffee creamers. Califia Farms, Ripple, MALK, and more all debuted new products and flavors for vegan and lactose-intolerant consumers.
Natural beverage maker Califia Farms has for the first time entered the organic drink market with the launch of Homestyle Nutmilks. The drinks will debut this week at Natural Products Expo West 2017, where Califia will also introduce a restaging of its protein beverages, two additions to its Almondmilk line and a new multi-serve offering for its Pure Black cold brew coffee.
U.S. Congressmen lobby the FDA to ban use of the term “milk” for non-dairy products, Pepsi’s CEO joins President-elect Trump’s economic advisory council and a Philadelphia judge upholds the city’s controversial “Soda Tax.”
Seven years after Bulletproof Coffee’s debut, a new generation of entrepreneurs and brands have begun building the niche product into a legitimate RTD coffee sub-category, each taking different approaches towards tweaking Asprey’s original formula and expanding the drink’s customer base.
Sparkling Ice maker Talking Rain has announced the hire of Brian Kuz as its new CMO. Kuz’s career spans over 30 years with CPG companies. Kuz was most recently the Global Head of Trade Marketing and Insights at Red Bull GmbH in Austria.
The new executives are Karen Gifford, Califia’s first ever Chief People Officer; Jim Whitaker, Vice President Sales, Immediate Consumption (IC); Demir Vangelov, Chief Financial Officer, and Vilma Livas, Vice President, Marketing, both focused on meeting and extending Califia’s double digit growth, expanding its distribution channels and executing on the company’s strategic vision of being the food and beverage company of the future.
The Black Label Cold Brew Coffees are packaged in eye-catching 10.5 oz amber glass bottles with convenient screw caps, rather than the crown caps found on most bottled coffees; and, like all Califia products, are completely vegan, dairy-free, GMO-free, soy-free and carrageenan-free.
The “Better Coffee for All” campaign, developed with AOR Erwin Penland, includes the microsite wtfisnitro.com – as well as videos, flavor quizzes, a store locator and more.
“We think there’s a lot of promise in how you combine these plant-based milks with coffee and then elevate the experience,” Steltenpohl told BevNET. “This is the first time I think it’s all come together in one package.”
The new Califia Nitro Cold Brew line marries creamy almond and macadamia milks with a cold brew made from a specially-curated, signature blend of direct-sourced beans, and infuses it with a jolt of nitrogen.
Adjacent to Califia Farms’ distribution center is a new nut and grain processing facility, enabling experimentation with a variety of plant-based ingredients to further enrich and enhance Califia Farms’ beverages.
The company celebrated its opening at a reception attended by Adrienne Lindgren of Los Angeles Mayor Garcetti’s office along with DTLA community members.
