In addition to running in lifestyle magazines and out of home in markets like New York City, Miami and Los Angeles, the campaign will continue to come to life throughout the summer through events and partnerships, as well as digital and social media activations.
The Coca-Cola Co. yesterday unveiled a new plastic bottle made entirely from plant-based materials, but the company has yet to reveal plans for commercial production of the package.
In the renewed agreement, Coca-Cola, along with an array of sparkling and still beverage options, will continue as the “Official Soft Drink,” “Official Sparkling Beverage,” “Official Water, “Official Sports Drink” and “Official Enhanced Water” for seven Speedway Motorsports facilities.
BevNET Live Summer ’15 attendees will not only gain extremely valuable insight on a rapidly evolving landscape for beverages, they’ll be able to meet with industry-leading sponsors, suppliers and vendors who can support their endeavors.
The Board of Directors of The Coca-Cola Company today promoted J. Alexander “Sandy” Douglas Jr., currently Senior Vice President and President, Coca-Cola North America to Executive Vice President, and promoted Dr. Ed Hays, currently Vice President and Chief Technical Officer to Senior Vice President.
The campaign is underscored by a fully redesigned MinuteMaid.com.
These bottlers are Atlantic Coca-Cola Bottling Company, Chesterman Company, The Odom Corporation and Ozarks Coca-Cola Bottling Company.
Reported net revenues grew 1 percent and organic revenue grew 8 percent.
The 2015 Share a Coke campaign will feature four times the number of names as the 2014 edition and also encompass different package sizes, with 1.25 L and 2 L bottles, and 12 oz. cans now in the mix.
With the popularity of soccer continuing to grow, Coca-Cola is taking the next big step to show their commitment to the sport
The most literal manifestation of Coke Zero’s drinkable advertising campaign is a 23,000-pound, 26-by-36 foot drinkable billboard located at March Madness Music Festival in White River State Park in Indianapolis.
Sprite LeBron’s Mix is now available in 20-ounce and 2-liter bottles, as well as 16-ounce cans, in convenience retail, value and mass retail locations nationwide.
Beginning March 12 through April 30, applicants can submit their business idea at www.projecthustle.com.
POWERADE’s newest campaign aims to inspire by taking a passionate stand for the potential in every young athlete.
