Freek Evil Energy Drink (Discontinued)

LaCroix sparkling water maker National Beverage Corp. struggled to meaningfully grow in Q1 of FY 2026, with dollar sales rising only 0.3%. The results largely stemmed from a 4.4% improvement in price/mix, which was offset by a 3.9% decline in case volume.

Touting strong sales propelled by innovation and marketing for its portfolio leader LaCroix, National Beverage Corp. wrapped its fiscal year with positive gains, reporting net sales of $1.2 billion, up from $1.9 billion in 2024.

FORT LAUDERDALE, Fla. — National Beverage Corp. (NASDAQ: FIZZ) announces a trio of new naturally-essenced flavors of LaCroix getting ready to ‘burn down’ store shelves. LaCroix’s innovative new trio of Beach Plum, Black Razzberry and Guava São Paulo deliver refreshment and pleasure beyond taste!! Beach Plum excites the imagination and incites dreams of summer with the […]

National Beverage Corp., the maker of LaCroix, reported today that net sales increased 8% to $272 million in the second quarter of fiscal year 2021. Gross margin was $108 million in the quarter, which ended October 31, up 16.4% year-over-year. Operating profit increased to 22.7% of sales, up from 16.6% last year while net income grew 44% to $47.2 million, or $1.01 per share.

A lawsuit filed by Wanu Water against shareholders and former directors was dismissed last week; Monster and Coke lost a jury trial last week which ruled in favor of the family of Hubert Hansen; LaCroix maker National Beverage Corp. declared victory in a class action lawsuit after the plaintiff retracted allegations that the brand was falsely advertised as “100% natural.”

LaCroix maker National Beverage Corp. saw year-over-year revenue drop 9.9% to $263 million in the second quarter, marking the Florida-based company’s fourth consecutive quarter in which it underperformed analyst expectations. The diminished year-over-year results reflect a subdued summer for LaCroix.

A California judge denied a motion on June 28 to dismiss a class action lawsuit against Keurig Green Mountain (now Keurig Dr Pepper) claiming its single-serve plastic coffee pods were mislabeled as “recyclable.”

As the sparkling water category experiences all time highs, LaCroix — the brand that helped ignite the trend — should have a lot to celebrate right now. Instead, the 38 year-old brand is struggling to maintain dominance in a marketplace that is rapidly moving past it.

Sparkling water brand LaCroix has issued an open letter defending its production process, ingredient integrity and packaging safety in the wake of a series of lawsuits, claiming “We never have, and never will, make false statements about our products.”

Growth in total dollar sales for non-alcoholic beverages and snacks was a modest 1.3% during the four-week period ending on May 18, according to an analysis of Nielsen data by Wells Fargo Securities.

A lab, accredited under the strict standards set by the International Standards Organization, tested vendor supplied ingredients to confirm they were derived from natural sources, such as fruit, instead of being artificially created in a lab. The rigorous standards of the American Society for Testing and Materials conclusively proved that no trace of artificial or synthetic additives was found.

In this Policy & Law roundup, LaCroix responds to a class action lawsuit claiming that its products have synthetic ingredients, while a judge dismissed a complaint against Vita Coco about its “Born in Brazil” labeling.

National Beverage CEO Sued for ‘Inappropriate Touching’; Just Versus Just: Water and Vegan Mayo Brands Clash Over Trademark Dispute; California Bans New Soda Taxes; Report: Starbucks Has Long Way to Go for Racial Equity

SEC Looking Into National Beverage; California Decides Coffee Doesn’t Cause Cancer After All; Seattle Scraps Head Tax After Pressure from Amazon, Starbucks; Struggling Dairy Farmers Turn to A2 Milks; Gatorade Wins ‘Sports Fuel’ Trademark Case