FRS Supports Healthy Active Lifestyle Among America’s Youth FOSTER CITY, Calif., Sept. 1, 2011 /PRNewswire/ — FRS® Healthy Energy is set to kick off the football season and continue its mission to provide healthy alternatives to America’s young adults during the seventh annual Kirk Herbstreit National Kickoff Classic, a series of nationally televised high school […]
FOSTER CITY, Calif., Aug. 11, 2011/-– New York is the city that never sleeps. And now thanks to Nick Cannon, New Yorkers will have some extra stamina to help fuel their busy lifestyles. The FRS Company, a leader in natural performance beverages and energy chews will feature Cannon in their Big Apple campaign. Cannon will […]
BROOKLYN, N.Y., July 26, 2011 /PRNewswire/ — Tough Mudder, Probably the Toughest Event on the Planet, announced today that The FRS Company, a leader in natural performance beverages and chews, will be the official natural performance energy products partner for the Tough Mudder event series. As part of the partnership, FRS will provide product sampling […]
FOSTER CITY, Calif., May 17, 2011 /PRNewswire/ — Christie Rampone is not your average soccer mom. The 35-year-old mother of two has graced magazine covers, serves as captain of the U.S. National Women’s Soccer team, won two Olympic gold medals, a World Cup title and led her women’s team to a championship while 3 months […]
FOSTER CITY, Calif., March 8, 2011 /PRNewswire/ — FRS® Healthy Energy® will launch new Healthy Protein and Healthy Energy formulas this April. The new lines will debut in a sleek, environmentally friendly re-sealable plastic bottle. Both products will be fueled by the patented FRS quercetin formula. Quercetin, recently granted GRAS (Generally Recognized As Safe) status […]
ON TOP Video: Interview with Dan Holland, CEO of Activate Drinks. Watch Holland talk about the recent money raise, expansion, their target consumer, the Activate cap, and more. Link Management Split at RelaxZen. CEO and co-founder Nick West resigns. Brent Sonnek-Schmelz, the other co-founder, moves into the CEO role. Read article for full details. Link […]
ON TOP It has been widely reported in the media that New York City and state health departments want the federal government to provide a waiver that would let them bar the use of food stamps to buy sodas and other sugary drinks. Link ZUN founder Brian Stearns recently spoke with BevNET about the current […]
June 17, 2010 The FRS Company announced today that is has signed an agreement with PepsiCo Beverages Americas (PBA) to distribute its FRS® Healthy Energy® brand of products, which contain a patented formula of the highest purity quercetin available (QU995™), green tea extract and essential vitamins. Under the terms of the agreement, PepsiCo will be […]
Foster City, CA (June 1, 2010) – The FRS Company, a developer and distributor of FRS® Healthy Energy® products, today unveiled two new natural drinks that are sweetened with stevia, an all-natural sweetener. Like the entire FRS product line, the stevia-based offerings are rich in B vitamins and vitamin C and contain the powerful natural […]
Foster City, CA, May 12, 2010 – The FRS Company, a developer and distributor of FRS® Healthy Energy® and wellness products, today announced a new three-year agreement to support LIVESTRONG, the organization founded by cancer survivor and champion cyclist Lance Armstrong to inspire and empower people affected by cancer. Under the agreement, The FRS Company […]
FOSTER CITY, Calif.–(BUSINESS WIRE)–The FRS Company, a developer and distributor of FRS® Healthy Energy® products, announced today that it has received $23.1 million in its latest financing round led by Oak Investment Partners, LLC. Oak Investment Partners was an early investor in The FRS Company, and its continued support of FRS validates the company’s aggressive […]
FOSTER CITY, Calif.–(BUSINESS WIRE)–The FRS Company, a developer and distributor of FRS Healthy Energy products, announced today that Carl Sweat, a former Coca-Cola, North America executive, has been named Chief Executive Officer. Mr. Sweat brings significant experience in beverage operations, brand creation, marketing, and retail sales to his new role. Prior to joining FRS, he […]
FOSTER CITY, Calif., June 2 /PRNewswire/ — The FRS Company, a developer and distributor of sustained energy products, is proud to announce three time champion basketball player, Derek Fisher as the latest athlete to join the FRS(R) Healthy Energy(R) team. Fisher joins the likes of seven time Tour de France winner Lance Armstrong, pro-volleyball player […]
SANTA BARBARA, Calif., Sept. 24 /PRNewswire/ — The FRS Company, a developer and distributor of healthy energy beverages and antioxidant-based nutrition and wellness products, today announced the launch of a new consumer e-commerce site http://www.healthyenergy.com/ . The site is designed to provide today’s busy, and often tired, consumers with a handy way to research, shop […]
