Brand News
Mar 4, 2020MatchaBar Adds Berry Flavor to Hustle Energy Line, Announces Carbon Neutrality Initiative for 2020Coming off its January rebrand and introduction of the expanded Hustle Energy line, MatchaBar continues to lead the charge for this growing category.
Jan 15, 2020Last Updated Jan 15, 2020MatchaBar Puts ‘Hustle’ First in RebrandTwo years after the launch of its sparkling energy drink Hustle, New York-based startup MatchaBar is introducing new branding and flavors for the line, now…
Oct 31, 2018Last Updated Oct 31, 2018Gallery: October’s New Product LaunchesWith the major trade shows of the year behind us, October’s new product launches saw emerging brands announce line extensions while new companies debuted…
Aug 13, 2018Last Updated Aug 13, 2018Investment Insight: Uncertainty At KDP, Confidence in KombuchaWhipstitch Capital’s Mike Burgmaier, Blueberry Ventures’ Arif Fazal, and Green Circle Capital Partners’ Stu Strumwasser weigh in on hot topics in the beverage…
Jul 17, 2018Last Updated Jul 18, 2018MatchaBar Closes Celebrity Backed $8 Million Funding RoundThe New York-based matcha brand announced today the completion of an $8 million Series A round led by a slate of celebrity investors including DJ/producer…Mar 5, 2018Last Updated Mar 5, 2018MatchaBar Launches First Matcha Energy DrinkMatcha industry game changer MatchaBar has brought another innovative drink to market – introducing MatchaBar: Hustle, the first Matcha Energy Drink powered by…
Aug 2, 2017Last Updated Dec 29, 2017Drake Invests in MatchaBar, Whole Foods Picks Up RTD Line NationwideMatcha beverage maker and retailer MatchaBar is nearing completion of a new Series A funding round that includes rap icon Drake as an investor. The $2.5…
Jul 7, 2017Last Updated Dec 27, 2017SFFS17 Video: MatchaBar Co-Founder On “Billboard Effect” for Cafe, RTD BusinessIn an interview at the recently held 2017 Summer Fancy Food Show in New York City, Graham Fortgang, co-founder of MatchaBar, explained that the company’s cafes…
Jan 15, 2020Last Updated Jan 15, 2020MatchaBar Puts ‘Hustle’ First in RebrandTwo years after the launch of its sparkling energy drink Hustle, New York-based startup MatchaBar is introducing new branding and flavors for the line, now…Oct 31, 2018Last Updated Oct 31, 2018Gallery: October’s New Product LaunchesWith the major trade shows of the year behind us, October’s new product launches saw emerging brands announce line extensions while new companies debuted…Aug 13, 2018Last Updated Aug 13, 2018Investment Insight: Uncertainty At KDP, Confidence in KombuchaWhipstitch Capital’s Mike Burgmaier, Blueberry Ventures’ Arif Fazal, and Green Circle Capital Partners’ Stu Strumwasser weigh in on hot topics in the beverage…Jul 17, 2018Last Updated Jul 18, 2018MatchaBar Closes Celebrity Backed $8 Million Funding RoundThe New York-based matcha brand announced today the completion of an $8 million Series A round led by a slate of celebrity investors including DJ/producer…Mar 5, 2018Last Updated Mar 5, 2018MatchaBar Launches First Matcha Energy DrinkMatcha industry game changer MatchaBar has brought another innovative drink to market – introducing MatchaBar: Hustle, the first Matcha Energy Drink powered by…Aug 2, 2017Last Updated Dec 29, 2017Drake Invests in MatchaBar, Whole Foods Picks Up RTD Line NationwideMatcha beverage maker and retailer MatchaBar is nearing completion of a new Series A funding round that includes rap icon Drake as an investor. The $2.5…Jul 7, 2017Last Updated Dec 27, 2017SFFS17 Video: MatchaBar Co-Founder On “Billboard Effect” for Cafe, RTD BusinessIn an interview at the recently held 2017 Summer Fancy Food Show in New York City, Graham Fortgang, co-founder of MatchaBar, explained that the company’s cafes…