While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday –elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.
After a pilot run in Brazil, PepsiCo’s customizable pod-based beverage format Drinkfinity is now available stateside, launching exclusively through the brand’s website last week.
Mountain Dew today announced that actor, comedian and overall hardest-working-man-in-show-biz Kevin Hart will become the new face of Mtn Dew Kickstart.
Solid on revenues but sluggish in sales, PepsiCo’s fourth quarter and full-year results offered mixed fortunes for the food and beverage giant.
Earlier today, the CPG giant officially announced the launch of Bubly, an eight-SKU line of fruit-flavored sparkling water in 12 oz. cans that will debut at retail this month.
Pepsi today unveiled its TV advertisement that will air during Super Bowl LII on Feb. 4. Titled “This Is the Pepsi,” the :30 in-game ad takes fans through decades of the brand’s rich history in pop culture.
PepsiCo, the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL) today announced a multi-year extension of their North American partnership, securing its place as one of the largest partnership agreements in League history.
Doritos Blaze and MTN DEW ICE, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on Feb. 4.
Mountain Dew is introducing MTN DEW ICE, a crisp, clear, carbonated soft drink made with a splash of real juice that will keep Dew Nation charged and refreshed.
Pepsi today unveiled this year’s global creative campaign, “Pepsi Generations,” a celebration of the brand’s rich history in pop culture for 120 years.
From acquisitions to new investments and the rise (or fall) of various brands and categories, the impact of the past year will continue to be felt well into 2018. We’ve put together our list of the Top 10 Most Read BevNET stories of 2017.
In this In the Courtroom roundup, the country’s three largest soda companies face multiple lawsuits alleging their diet products are false and misleading to consumers trying to lose weight, while Forager Project gets hit with a class action suit claiming its cold-pressed juices are also misleading.
Outfielder Aaron Judge will serve as the face of Pepsi, championing the spirit and excitement of baseball, both on and off the field.
PepsiCo, Inc. announced that Dave Yawman has been named executive vice president, government affairs, general counsel and corporate secretary, effective immediately.
