New York-based Q Mixers has hired Mike Atkins to serve as EVP of retail; Former PepsiCo general manager Walter Cybulski has joined antioxidant water brand Napa Hills as VP of Sales; Distill Ventures announced this week the hiring of Nicolas Proszenuck as investment director; Lisa Chang has been named The Coca-Cola Company’s new chief people officer.
Q, the Brooklyn born-and-bred brand of spectacular mixers, announces today it has signed on as the mixer sponsor of the first-ever Bar Convent Brooklyn, to be held June 12-13 at the Brooklyn Expo Center, just a short cab ride from Q’s home offices.
Amsterdam’s Damrak Gin and Brooklyn’s Q Drinks announce today that the brands have collaborated to create a craft gin & tonic kit scheduled to hit retail outlets nationwide this month and which will be available through summer 2018.
Emblem Public Relations, a boutique agency representing beverage brands, bars, and restaurants, announces today it has signed on as the agency of record for Brooklyn’s Q Drinks, which since 2007 has built a reputation as the standard bearer for American-made, carbonated mixers.
Q, the Brooklyn-based maker of spectacular mixers, announces today the launch of its “HIGHBALL’R” platform, a new invitation-only series for bartenders to be hosted by local bartenders in six markets nationwide.
Q Drinks, a line of spectacular carbonated mixers founded by entrepreneur and gin and tonic enthusiast, Jordan Silbert, has just announced that the full range has been certified non-GMO by the Non-GMO Project, meaning there are no genetically modified organisms used in the production of Q Drinks. This certification reflects Jordan’s goal to create the world’s best carbonated mixers using only the finest ingredients.
Q Drinks, a line of spectacular carbonated mixers founded by entrepreneur and gin & tonic enthusiast, Jordan Silbert, will introduce Q Indian Tonic Water as the newest offering in its line of spectacular cocktail mixers. Q Indian Tonic Water is from the original Q Tonic Water in that it is purpose-built to perfectly complement juniper-forward London Dry gins.
If you are drinking a premium spirit, why wouldn't you pair it with a premium product? Across the mixer and cocktail-enhancer category, that's the question brands at the Winter Fancy Food Show in San Francisco were asking both consumers and retailers.
Premium mixers have been one of the hottest categories in the beverage business in the past few years and Q Drinks has led its growth, transforming the carbonated beverage aisle in many specialty and mainstream retail accounts.
Premium mixer and soda brand Q Drinks has announced new partnerships with three liquor wholesalers, including those representing California, Michigan, Georgia and Louisiana, as it builds upon a focused distribution strategy that leans on partnership marketing with spirits producers.