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Q Mixers Lands $40M Investment From Eurazeo Brands

Brooklyn-based mixer brand Q Mixers today announced it has secured a $40 million investment from Eurazeo Brands, the CPG-focused arm of French investment company Eurazeo.

People Moves: Q Mixers Taps Nestlé Talent

New York-based Q Mixers has hired Mike Atkins to serve as EVP of retail; Former PepsiCo general manager Walter Cybulski has joined antioxidant water brand Napa Hills as VP of Sales; Distill Ventures announced this week the hiring of Nicolas Proszenuck as investment director; Lisa Chang has been named The Coca-Cola Company’s new chief people officer.

Q Drinks to Sponsor Bar Convent Brooklyn

Q, the Brooklyn born-and-bred brand of spectacular mixers, announces today it has signed on as the mixer sponsor of the first-ever Bar Convent Brooklyn, to be held June 12-13 at the Brooklyn Expo Center, just a short cab ride from Q’s home offices.

Damrak Gin and Q Drinks Collaborate on Craft Gin & Tonic Kit

Amsterdam’s Damrak Gin and Brooklyn’s Q Drinks announce today that the brands have collaborated to create a craft gin & tonic kit scheduled to hit retail outlets nationwide this month and which will be available through summer 2018.

Q Drinks Partners with Emblem Public Relations

Emblem Public Relations, a boutique agency representing beverage brands, bars, and restaurants, announces today it has signed on as the agency of record for Brooklyn’s Q Drinks, which since 2007 has built a reputation as the standard bearer for American-made, carbonated mixers.

Q Drinks Launches HIGHBALL’R Platform

Q, the Brooklyn-based maker of spectacular mixers, announces today the launch of its “HIGHBALL’R” platform, a new invitation-only series for bartenders to be hosted by local bartenders in six markets nationwide.

Q Drinks Announces Non-GMO Certification Across Full Portfolio

Q Drinks, a line of spectacular carbonated mixers founded by entrepreneur and gin and tonic enthusiast, Jordan Silbert, has just announced that the full range has been certified non-GMO by the Non-GMO Project, meaning there are no genetically modified organisms used in the production of Q Drinks. This certification reflects Jordan’s goal to create the world’s best carbonated mixers using only the finest ingredients.

Q Drinks Adds Q Indian Tonic to Mixer Portfolio

Q Drinks, a line of spectacular carbonated mixers founded by entrepreneur and gin & tonic enthusiast, Jordan Silbert, will introduce Q Indian Tonic Water as the newest offering in its line of spectacular cocktail mixers. Q Indian Tonic Water is from the original Q Tonic Water in that it is purpose-built to perfectly complement juniper-forward London Dry gins.

Cocktail Mixers Push Towards Premium

If you are drinking a premium spirit, why wouldn't you pair it with a premium product? Across the mixer and cocktail-enhancer category, that's the question brands at the Winter Fancy Food Show in San Francisco were asking both consumers and retailers.

$11 Million for Q Drinks, Led by First Beverage

Premium mixers have been one of the hottest categories in the beverage business in the past few years and Q Drinks has led its growth, transforming the carbonated beverage aisle in many specialty and mainstream retail accounts.

Q Drinks Launches Ginger Beer

Q Ginger Beer is available in three different package types: 9oz glass, 12oz slim can, and 750ml glass.

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