Roar

Dutch beverage giant and longtime hydration brand ROAR Organic each welcome new leadership, plus updates from Laird Superfood and L.A. Libations.

BellRing Brands, the maker of Premier Protein and Dymatize, has named Snak King chief executive Michael Axelrod as the successor to outgoing head Darcy Davenport, assuming the role of president and CEO effective July 29.

We sat down with ROAR CEO Bill Lange at Natural Products Expo West 2024 for a discussion covering the brand’s retail strength, expanding distribution and new innovations across RTD and powder lines.

ROAR Organic announced today it has received a $10 million investment from equity stakeholder Factory LLC, aimed at supporting the hydration beverage brand as it experiences recharged growth in national retail.

ROAR Organics added a new $6 million investment tranche to the $10 million had raised thus far this year. The new capital is expected to go towards marketing by re-upping its promotional partnerships and building on the success of its RTD beverage and the relaunch of powders.

Roar Organic secured a $6 million capital infusion to expand its sales and marketing teams as it increases its grocery retail presence and prepares for fresh innovation in 2023.

Hydration beverage maker Roar Organic has named beverage industry veteran Bill Lange as president, responsible for overseeing the brand as it seeks to expand its retail presence nationwide, the company announced this week.

One year after brand investment firm Factory acquired an equity stake in Roar Organic, the company, under new leadership, is using a redesigned and reformulated RTD line to deepen its presence at natural retailers while it takes on ecommerce with its similarly refreshed powder mixes.

ROAR Organic Expands in 7-Eleven; Harmless Harvest Launches Ecommerce; Jèn Collagen + Aloe Vera Drinks Grows Footprint; Lemon Perfect Enters Wegmans; Tractor Beverage Company Adds B.GOOD Locations

ROAR Organic, the USDA Organic, low-calorie, low-sugar electrolyte beverage with antioxidants and B-vitamins, has announced that Mark Nino has been appointed Vice President of Sales.

In this roundup of People Moves, Essentia’s SVP of sales moves to emerging hemp-infused beverage maker Recess. Meanwhile, ROAR Organics appoints a new VP of sales, while Riff Cold Brewed announces Julie Galbraith as its new CMO.

At the close of a year spent honing its image and messaging, electrolyte infusion beverage maker ROAR Organic is channeling its momentum into the launch of Electrolyte Powder Sticks, a three-SKU line of single-serving mix packets.

ROAR Organic, the USDA Certified Organic electrolyte infusion with antioxidants and B-vitamins, has announced its ‘ROAR Models’ digital campaign. As the brand’s modern spin on the traditional role model, the ‘ROAR Models’ campaign aims to celebrate innovative females who harness their influence to make moves and be heard.

Veteran CPG marketing executive Eric Berniker, who most recently served as CMO of CORE Hydration, has joined organic sports drink maker Roar Beverage Company as its new CMO and its investor AccelFoods as an operating partner.