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Brand News
Jul 17, 2026People Moves: ROAR Organic, Refresco Welcome New PresidentsDutch beverage giant and longtime hydration brand ROAR Organic each welcome new leadership, plus updates from Laird Superfood and L.A. Libations.
Jul 9, 2026People: BellRing Brands Names Next CEOBellRing Brands, the maker of Premier Protein and Dymatize, has named Snak King chief executive Michael Axelrod as the successor to outgoing head Darcy…
Mar 26, 2024Last Updated Apr 22, 2024Expo West: ROAR Turns Up the Volume After New FundingWe sat down with ROAR CEO Bill Lange at Natural Products Expo West 2024 for a discussion covering the brand’s retail strength, expanding distribution and new…Mar 7, 2024Last Updated Mar 8, 2024ROAR Organic Brings In $10M Investment from Factory, LLCROAR Organic announced today it has received a $10 million investment from equity stakeholder Factory LLC, aimed at supporting the hydration beverage brand as…
Dec 15, 2023ROAR Organics Prioritizes RTDs, Marketing Spend With New $6MROAR Organics added a new $6 million investment tranche to the $10 million had raised thus far this year. The new capital is expected to go towards marketing…
Feb 6, 2023Last Updated Feb 6, 2023Roar Organic Adds $6M To Build Out Sales TeamRoar Organic secured a $6 million capital infusion to expand its sales and marketing teams as it increases its grocery retail presence and prepares for fresh…
Sep 7, 2022Last Updated Sep 7, 2022Roar Organic Names Bill Lange as PresidentHydration beverage maker Roar Organic has named beverage industry veteran Bill Lange as president, responsible for overseeing the brand as it seeks to expand…
May 6, 2021Roar Organic Announces Brand Refresh, Charts New Retail StrategyOne year after brand investment firm Factory acquired an equity stake in Roar Organic, the company, under new leadership, is using a redesigned and…
Oct 23, 2020Distribution Roundup: ROAR Organic Expands in 7-ElevenROAR Organic Expands in 7-Eleven; Harmless Harvest Launches Ecommerce; Jèn Collagen + Aloe Vera Drinks Grows Footprint; Lemon Perfect Enters Wegmans; Tractor…Jan 27, 2020ROAR Organic Welcomes Mark Nino as Vice President of SalesROAR Organic, the USDA Organic, low-calorie, low-sugar electrolyte beverage with antioxidants and B-vitamins, has announced that Mark Nino has been appointed…
Jan 14, 2020Last Updated Jan 14, 2020People Moves: Essentia Sales SVP Mike Sharman Departs for RecessIn this roundup of People Moves, Essentia’s SVP of sales moves to emerging hemp-infused beverage maker Recess. Meanwhile, ROAR Organics appoints a new VP of…
Dec 20, 2019Last Updated Dec 21, 2019ROAR’s Evolution Continues With Powder Stick LaunchAt the close of a year spent honing its image and messaging, electrolyte infusion beverage maker ROAR Organic is channeling its momentum into the launch of…Aug 19, 2019ROAR Organic Partners With Female Entrepreneurs in ‘ROAR Models’ CampaignROAR Organic, the USDA Certified Organic electrolyte infusion with antioxidants and B-vitamins, has announced its ‘ROAR Models’ digital campaign. As the…
Mar 4, 2019Former CORE CMO Eric Berniker Joins Roar OrganicVeteran CPG marketing executive Eric Berniker, who most recently served as CMO of CORE Hydration, has joined organic sports drink maker Roar Beverage Company…