Jan 14, 2020Last Updated Jan 17, 2020Full Plate: Meal Replacement Brands Target Growth in 2020Last month, four meal replacement beverage makers — Soylent, Keto & Co., Huel and Après — announced new products and brand refreshes that play on rising trends…Nov 5, 2019Soylent Launches New Strawberry 4-Pack Exclusively at TargetSoylent Nutrition, Inc., the makers of Soylent Drinks, Powder and Soylent Squared, has launched a Ready-to-Drink Strawberry 4-pack exclusively at select Target…
Jul 1, 2019Last Updated Jul 8, 2019Distribution Roundup: EBOOST Adds Sprouts, Life TimeEBOOST Launches Nationwide in Sprouts, Life Time Fitness; Liquid Death Partners with LA Distributing; C4 Partners with Polar; The Living Apothecary Adds…
Apr 19, 2019Last Updated Apr 19, 2019Distribution Roundup: Soylent Goes Chainwide in WalmartMeal replacement brand Soylent is now available in all 4,378 U.S. Walmart locations in five SKUs, including four-bottle multipacks; New Age Beverages partners…
Jan 2, 2019Last Updated Jan 2, 2019Soylent Launches Reduced Calorie ‘Bridge’ LineMeal replacement maker Soylent’s natural use occasion is clear: three meals a day, three reasons to purchase a Soylent. Now as the brand moves into the…
Oct 31, 2018Last Updated Oct 31, 2018Gallery: October’s New Product LaunchesWith the major trade shows of the year behind us, October’s new product launches saw emerging brands announce line extensions while new companies debuted…
Oct 4, 2018Soylent Launches Innovation Lab for Food Tech StartupsUpon launching, meal replacement drink Soylent married its Silicon Valley origins with the CPG space, using science and technology to fulfill a company mission…
Sep 17, 2018Last Updated Sep 17, 2018People Moves: Protein2O Hires New CFO; Shifts at BaiBai Executives Repositioned Under KDP; Protein2O Hires Brian Douglas as CFO; Andrew Steele Joins BodyArmor; Soylent Names New CFO, VP of Digital Acquisition,…
Jun 20, 2018Last Updated Jun 22, 2018Distribution Roundup: Diabolo Expands with KrogerDiabolo Adds More Than 1,200 Stores with Kroger; Soylent Signs Strategic Partnership with Kroger; SOM Sleep Goes Nationwide in GNC, Makes Grocery Gains;…
Jun 1, 2018Sign Me Up: How Subscription Models Drive Data, Consumer EngagementWith the rise of online mega-retailers has also come the democratizing tool of direct-to-consumer (DTC) ecommerce. Within this fast growing space, many…
Dec 19, 2017Last Updated Dec 19, 2017Distribution Roundup: Purpose Tea Launches in SouthwestPurpose Tea launches in Albertson’s and Market Street stores; Humblemaker partners with Los Angeles Distributing Company; Soylent goes wide in California…
Dec 11, 2017Last Updated Dec 11, 2017People Moves: Soylent Founder Steps Down, Crowley Named CEOSoylent founder and CEO Rob Rhinehart stepped down today, announcing in a blog post that it was time to “pass the reins” to a leader with more management and…
Sep 13, 2017People Moves: Radden Leaves Red Bull for CalifiaPatrice Radden leaves her influential post at Red Bull to join Califia Farms as VP of Communications; Soylent announces two new executive positions including…
Sep 6, 2017Last Updated Sep 6, 2017People Moves: Soylent Co-Founder Moves OnSoylent co-founder and chief technology officer John Coogan has left the company to pursue independent consulting; Long Island Iced Tea Corp. brings on Rob…
