Last month, four meal replacement beverage makers — Soylent, Keto & Co., Huel and Après — announced new products and brand refreshes that play on rising trends such as brain function, keto and better-for-you functionality.
Soylent Nutrition, Inc., the makers of Soylent Drinks, Powder and Soylent Squared, has launched a Ready-to-Drink Strawberry 4-pack exclusively at select Target stores nationwide. For every Strawberry 4-pack sold through Dec. 14, 2019, Soylent will donate the financial equivalent of one meal, up to 35,000 meals, to Swipe Out Hunger, a national nonprofit committed to ending college student hunger.
EBOOST Launches Nationwide in Sprouts, Life Time Fitness; Liquid Death Partners with LA Distributing; C4 Partners with Polar; The Living Apothecary Adds Retailers Nationwide; Soylent Partners with Dot Foods; Clear/Cut Phocus Adds CVS Stores; Ginjan to Test in Walmart, Adds Whole Foods
Meal replacement brand Soylent is now available in all 4,378 U.S. Walmart locations in five SKUs, including four-bottle multipacks; New Age Beverages partners with Hudson News Distributors; Bimble makes CBD play in Northeast region; ICONIC Protein goes nationwide with Whole Foods, adds 800 Target stores.
Meal replacement maker Soylent’s natural use occasion is clear: three meals a day, three reasons to purchase a Soylent. Now as the brand moves into the mainstream retail environment, the company is creating new use occasions for its growing consumer base with Soylent Bridge, a new low calorie snacking line
With the major trade shows of the year behind us, October’s new product launches saw emerging brands announce line extensions while new companies debuted innovative and on-trend products such as meal replacements and cannabidiol (CBD) infused drinks.
Upon launching, meal replacement drink Soylent married its Silicon Valley origins with the CPG space, using science and technology to fulfill a company mission of making “complete nutrition” accessible and affordable. Now, the company wants to help others in the food tech space do the same with the Soylent Innovation Lab, a new co-working space designed for similarly disruptive food and beverage brands in Los Angeles.
Bai Executives Repositioned Under KDP; Protein2O Hires Brian Douglas as CFO; Andrew Steele Joins BodyArmor; Soylent Names New CFO, VP of Digital Acquisition, VP of Brand Marketing; New Age Beverages Hires John Price as CFAO
Diabolo Adds More Than 1,200 Stores with Kroger; Soylent Signs Strategic Partnership with Kroger; SOM Sleep Goes Nationwide in GNC, Makes Grocery Gains; Purpose Tea Enters Wegmans; FORTO Coffee Shots Go Nationwide in Walmart
With the rise of online mega-retailers has also come the democratizing tool of direct-to-consumer (DTC) ecommerce. Within this fast growing space, many startups are now looking to subscription models as a tool to growing their business.
Purpose Tea launches in Albertson’s and Market Street stores; Humblemaker partners with Los Angeles Distributing Company; Soylent goes wide in California 7-Eleven stores; Sunniva Super Coffee grows presence in grocery
Soylent founder and CEO Rob Rhinehart stepped down today, announcing in a blog post that it was time to “pass the reins” to a leader with more management and beverage industry experience. He will remain on the company’s board of directors as executive chairman and is the largest shareholder.
Patrice Radden leaves her influential post at Red Bull to join Califia Farms as VP of Communications; Soylent announces two new executive positions including former DRY Soda EVP Melody Conner; Disruptive water cooler maker Lavit adds Amy’s Kitchen president to its Board.
Soylent co-founder and chief technology officer John Coogan has left the company to pursue independent consulting; Long Island Iced Tea Corp. brings on Rob Stefanizzi; Shawn Sugarman leaves Moon Juice; Sidney Horn joins Halen Brands
