Suja Classic

Suja Life LLC. (Suja), named the #2 Most Promising Company in 2015 by Forbes, is pleased to announce an investment and distribution partnership with The Coca-Cola Company.

The manufacturing, shipping, and distribution capabilities for Campbell’s new Fresh division will depend on Bolthouse’s strong cold-chain capabilities, but the brand also plans to keep innovating.

BevNET has learned that the Coca-Cola Company will invest $90 million in Suja as part of a deal that will give the soft drink giant a path to owning the juice maker in three years.

A high-tech biohacker; a classic CPG entrepreneur; a turnaround artist who has turned the juice category upside down; a leader in the third-wave coffee movement. All four will take the stage to share stories and strategies as part of BevNET Live Winter 2015 in Santa Monica.

Fresh off the sale of Krave Jerky and the public offering of Shake Shack, consumer products fund ACG has put an undisclosed amount of money behind sprouted-grain platform Live Better Brands, which makes Way Better Snacks.

In part two of our Power in Beverages list, we detail our picks from N to Z.

When it comes to the beverage industry, power is diffuse. So we have zero repeats this year.

Boulder Brands, Inc. reported that it expects sales to drop in its second quarter, a disappointing result that brought on the resignation of founding CEO Steve Hughes. He will be replaced on an interim basis by COO James Leighton, who has a long history in consumer goods.

Though liquid beets are typically associated with an older crowd, i.e. your dear grandmother’s borscht, the beetroot has recently started to gain traction within a younger and more active consumer demographic.

Caroline Beckman left Suja in May and was recently named as part of the 2015 class of Thiel Fellows, a unique mentorship program founded by famed tech investor Peter Thiel. Beckman is now focused on the launch of a new organic food company called Novma, which she co-founded with Nina Church, a daughter of Suja CEO Jeff Church.

Fortune magazine recently took a look at the ongoing troubles over at Keurig Green Mountain, where the company’s stock is currently trading at a 52-week low.

Giannuzzi, who has worked with brands like Glaceau, Suja, and Mamma Chia during their fundraising processes, will discuss ways companies can consider their independence as they face a range of financial options.

A technical edge doesn’t lead to a winning brand unless it’s stated properly — and it’s copacetic.