Press Clips: Philosopher Helps Kitu Life Super Coffee Diversify Team

When the founders of Kitu Life Super Coffee, makers of protein-enhanced RTD coffees and a recent BevNET Best of 2019 award winner, noticed “locker room” culture creeping into the start-up’s New York office last year, they sought to stamp it out by adding a new team member: a philosopher.

Kitu Life Super Coffee Caps High Growth Year With Cold Brew, K-Cup Launches

On Monday, Super Coffee will introduce two new additions to its portfolio: Super Cold Brew and Triple Shot Espresso. Unlike the brand’s flagship Super Coffee line and its Super Espresso SKUs, the new products will not contain protein or MCT oil. Instead, both will be zero calorie and contain L-Theanine sourced from green tea.

Expo West 2019 Gallery: Coffee + Tea

In this slideshow gallery, we highlight some of the notable new coffee and tea products from Expo West 2019, including new shelf-stable cold brew lines from Chameleon and High Brew, a nitrogen-infused Thai iced tea with oat milk, and Hiball’s return to the cold brew category.

BevNET Magazine Feature: How Cold Brew Coffee is Changing the Game

As the strategics stake their ground(s) in coffee, independent cold brew remains a vibrant space that the leading companies have yet to fully explore. Industry analysts say independent brands are just getting started.

Sunniva Rebrands As Kitu Life, Adds Creamer

Seeking to broaden its appeal, Sunniva Super Coffee has rebranded as Kitu Life, bringing with it new packaging and a new formulation for its line of organic RTD “super coffees” made with protein and medium chain triglyceride (MCT) oil. The company will premiere its new identity at Natural Products Expo East 2018 in Baltimore next week.

Sunniva Super Coffee Get Praise Without Investment on Shark Tank

Jordan, Jim and Jake DeCicco, the brothers behind Sunniva’s Super Coffee, were featured on ABC’s Shark Tank on Sunday night, February 11, pitching their all-natural, healthy, energy boosting coffee beverage to the five sharks while seeking a $400,000 investment in return for a 4.5 percent stake in their business.

Sunniva to Pitch ‘Super Coffee’ on Shark Tank

The DeCicco brothers who named the company Sunniva, meaning gift from the sun, entered the tank seeking a $400,000 investment in return for a five-percent stake in their business.