REBBL

REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.

SYSTM Foods, the strategic partnership of private equity firm SYSTM Brands and venture capital fund PowerPlant Partners, staked its first claims on the impact-focused food and beverage category on Wednesday by announcing it has acquired Chameleon Coffee from Nestlé USA, along with independent functional beverage brand REBBL.

Plant-based functional beverage maker REBBL is expanding its category reach with two new product lines: prebiotic soda REBBL POP and mushroom-boosted REBBL Stacked Coffee. Stacked Coffee is available in four varieties: Straight Black, Cafe Mocha, Vanilla Latte and Hazelnut Latte.

When REBBL launched in 2011, plant-based functional beverages were still a niche category with little consumer recognition. A decade later, the brand now finds itself turning to innovation in order to bring in new shoppers and stake out space within a mainstream beverage marketplace that has embraced plant-based with open arms.

REBBL, maker of organic, plant-based beverages, announces a new line of Keto Elixirs. These new drinks — along with their other award-winning elixirs and proteins — are available nationwide at Whole Foods Markets and online at rebbl.co and Amazon.com.

REBBL becomes one of the first in the industry to launch a transition to 100% Recycled & Recyclable plastic bottles.

Functional plant-based beverage brand REBBL has announced the release of its inaugural Impact Report, highlighting the company’s journey in social and environmental impact work – both the milestones, along with the inevitable challenges.

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