Inside De La Calle’s Mexican Soda Makeover: More Fiber, Sugar, Fruit
Even as the brand’s previously announced pivot from tepache to ‘modern Mexican soda’ begins to take hold, De La Calle continues to iterate.
Even as the brand’s previously announced pivot from tepache to ‘modern Mexican soda’ begins to take hold, De La Calle continues to iterate.
Soda’s comeback is still in full swing this week, in the guise of Poppi’s (now permanent) revival of one of its best-selling LTOs and AriZona’s philanthropic take on a Brooklyn classic. Plus protein cold brew from Wandering Bear, Mingle Mocktails’ new mood-boosting drinks and much more.
In marketing news, functional coffee Everyday Dose sponsors Runningman Festival, Taste Salud’s new soccer sponsorship and more.