Cover Story

Why Hydration Isn’t Enough

The rise of functional and enhanced waters.

Features

International Roundup

Heineken consolidates, The High End goes abroad, Brewdog bags the crowd

What’s In Favor With Flavor?

The experts weigh in.

First Drop

Spinning the Cycle

Are we reaching the end of the massive food investment cycle?

Gerry's Insights

The Geography of the Rebrand

Should beverage marketers more readily consider a change?

Channel Check

Spotlight on Energy Drinks & Shots

Publisher's Toast

Tiny Bubbles

Barry loves the fizz.

Bevscape

The Latest News on the Brands You Sell

New Guy in Charge, Legal, & Dealtime

Why Big CPGs Need to Act

Under pressure, here's what big CPGs will do.