Headlines

This Water Is Not Beer: Brami Co-Founder Rides Canned H2O Wave

While Not Beer co-founder Dillon Dandurand acknowledges Liquid Death’s appeal as an alcohol alternative, his brand aims to make that relationship and positioning even closer by calling out the contrast in the most obvious way possible.

Taste Radio: Why Getting To ‘Zero’ Means Winning Today… And Tomorrow

What role can bars and mixologists play in protecting Earth’s fragile environment? It’s a question that Torres Brandy is attempting to answer via its innovative Zero Challenge competition, which is designed to promote a new paradigm in hospitality by aligning cocktail culture with environmental responsibility.

Data: Margarita Reigns; Cocktail Velocity Up 5%

America’s number one cocktail is… still number one. The margarita retained a fifth of all cocktail sales on-premise in the last quarter of 2023, followed in popularity by the martini and Moscow mule, according to new data released by CGA from NIQ.

Flyers Hemp THC Cocktail Brand Takes Flight with Series Seed

Hemp-based beverage brand Flyers Cocktail Co. announced this week that it closed a Series Seed funding round led by cannabis-focused investment firm Delta Emerald Ventures. Now the brand’s co-founder and CEO Craig “Lewie” Lewis says the company is off the ground and cruising.

CPG Week: WTF? N.A. Retailer Goes M.I.A.

The CPG Week team brings on BevNET spirits editor Ferron Salniker to talk about the rumors circulating around adult non-alcoholic beverage retailer Boisson and the group discusses how far is too far with edgy branding in the beverage industry.