Yerbae Receives Vistar Investment Ahead of Expansion, Rebrand
Vistar has taken a minority ownership stake in RTD yerba mate maker Yerbae, the beverage brand told BevNET, opening a partnership which will give the brand access to over 12,000 food service accounts nationwide. Yerbae CEO Todd Gibson said the investment comes as the brand prepares to roughly triple its retail distribution footprint by the end of this year.