Nielsen: Monster, Energy Category Receive Boosts After Pandemic Anniversary
Monster Energy Company saw a boost in year-over-year sales for the period ending April 10, alongside other brands in the energy category, as the industry laps the one year anniversary of the COVID-19 pandemic. According to an analysis of Nielsen data by Goldman Sachs Equity Research, Monster reported dollar sales growth of 31.2% to $5.87 billion in the two-week period.