Essentia Evolution: New Logo, Marketing Campaign Announced
The company described the move as “an evolution in the brand’s identity” aimed at building broad awareness and visibility nationwide.
Headlines
Reyes Holdings Acquires Distribution Rights to Coca-Cola in California and Nevada
Reyes Holdings LLC has signed a letter of intent with The Coca-Cola Company to acquire the distribution rights for the soda giant’s products in California and Nevada as well as three bottling facilities.
Industry Vets to Take on Cancer with Gratitude Foods
Inko's Founder Andy Schamisso and Attitude Drinks CEO Roy Warren have teamed with former Marvel Comics VP Bill Jemas for a new company that will focus on food and beverage products featuring ingredients said to help prevent cancer.
BevNET Podcast Ep. 57: Whole Foods Fights to Remain Relevant
In this episode of the BevNET Podcast, Sperry, along with Carol Ortenberg, the editor of BevNET sister site Project NOSH, discussed Whole Foods’ efforts to revitalize its brand and assuage key investors in light of its announcement of changes to its board of directors, category management, and the launch of a loyalty program.
Vita Coco Calls Drinks “Squid Free,” Consumer to Pursue Legal Action
Vita Coco aimed to put a lighter note on a media blitz that occurred this week after several media outlets reported a New York woman had found a mysterious object in a carton of coconut water. In a press release issued today, the company stated that its beverages are “delicious, refreshing, safe and most definitely ‘squid free.’”
Pepsi Fire Spices Up Summer Soda Season
PepsiCo today announced the launch of Pepsi Fire, a cola spiked with a cinnamon-flavored twist, available nationwide for an eight-week period beginning on May 22.
Chuck Muth, Former Coke Exec, Moves from Bevs to Burgers
Longtime bottling and sales executive Chuck Muth announced his retirement from Coke in 2016, but apparently he couldn’t retire from Seth Goldman, his former boss at Honest Tea. The two are reuniting, this time around Beyond Meat, the plant-based protein brand where Goldman serves as executive chairman.
Organic Dairy Industry Responds to WaPost Story on Certification Issues
A recent article in The Washington Post is raising concerns from some members of the organic dairy community about how the practices of some large scale organic dairy operations may be affecting the industry as a whole.
Icelandic Glacial Expands Distribution, Plans To Launch Flavored SKUs
Premium bottled water brand Icelandic Glacial yesterday announced a major distribution expansion at grocery, foodservice and convenience stores. The news comes after double-digit growth in sales of the brand over the past year.
Vita Coco Investigating Strange Object Found in Carton
Vita Coco has launched an internal investigation of its product line after a New York woman reported finding a foreign object -- what she called an “octopus looking thing” in her coconut water -- prompting a media frenzy after a Facebook post last month that has now been shared more than 52,000 times.
Press Clips: New Study Links Energy Drinks to Cardiac Risk
An Australian study found a link between energy drinks and cardiac risk in people with Long QT Syndrome, a consumer survey shows people find some bottled water labelling "confusing," a New York City coffee shop sues Starbucks over Unicorn Frappuccino trademark violation.
One Year In, New Age Beverages Still Aiming For More
Following last month’s acquisition of coconut water maker Coco Libre, the question is not whether New Age can run, but whether it can keep up the relentless pace in 2017 and beyond.
BevNET Podcast Ep. 56: Going Next Level With FoodFutureCo
In this edition, we sat down with Gigi Lee Chang, the managing director of cause-oriented food business accelerator FoodFutureCo. Chang, who also founded baby food brand Plum Organics, explained FoodFutureCo’s work in advising and supporting early- and mid-stage food and beverage companies that are providing unique products and solutions for the food system.
Soda Tax Update: Santa Fe Rejects, Seattle Considers
Voters in Sante Fe gave the soda industry its first victory over pro-tax campaigners, while efforts to push through measures in Connecticut and Massachusetts stall.