Headlines

Hint Adds a “Kick” of Caffeine in Brand Extension

Hint CEO Kara Goldin said the genesis of Hint Kick sprung from its robust business in Silicon Valley tech firms, whose employees -- seeking alternatives to coffee and energy drinks -- asked the company to created a caffeinated version of its still water.

Califia Farms Hires Dan Mader as Senior Vice President of Sales

Mader brings extensive food and beverage sales experience to Califia Farms and spent the last eight years as Senior Vice President Sales, National Sales Manager for Annie’s, Inc., a natural food company that went public in 2012 and was acquired by General Mills in 2015.

Coke CEO Promises Transparency in Response to GEBN Controversy

In an op-ed published in The Wall Street Journal on Wednesday, Coke’s chairman and CEO Muhtar Kent said that the company had made mistakes in the way it has “engaged the public health and scientific communities to tackle the global obesity epidemic that is plaguing our children, our families and our communities,” saying that the approach “is not working.”

BevNET Exclusive: Suja CEO Jeff Church Talks Coke Investment

“Since we started, we’ve shipped over 40 million bottles of Suja,” Church said. “With Coke and the right construct of an arrangement, we could go from 40 million to a billion. It just gets us super-excited about the pathway to building a much bigger business.”

Panera Adds Blueprint, Harmless Harvest, Joia

Expanding upon a commitment to sell food items made without artificial ingredients, Panera Bread today announced plans to add offerings from Blueprint, Harmless Harvest and Joia to its bottled beverage lineup.

Bitter Flavors On The Rise

Surging demand for “green juice” is one clear example of Americans’ growing interest in bitter vegetables and greens.

Q&A: Harmless Harvest Co-Founder Discusses “Raw” Revamp

BevNET recently spoke with Harmless Harvest co-founder Justin Guilbert to discuss in further detail why the company removed "100% Raw" and "Never Heated" from its labels and also addressed several questions as to whether external pressures, litigation and/or an updated formulation played a role in the updated positioning.

Coke-Backed Group: Lack of Exercise, Not Soda, to Blame for Obesity Epidemic

Unsurprisingly, some health experts are criticizing the nonprofit’s agena. New York University professor of nutrition, food studies and public health Marion Nestle calls GEBN, whose website is registered to Coca-Cola’s Atlanta headquarters, “a front” for the soft drinks kingpin.