Monday's speculation that the Coca-Cola Co., Inc., was possibly taking a swing at acquiring Monster Energy sent the New York Post off in search of further energy drink company speculation. What it came away with was something else entirely, however -- an analysis that both Monster and its fierce competitor, Rockstar, might be too racy to be purchased by any of the big beverage companies.
Pepsi's half-billion advertising push should take about two years to work, according to an article in the Financial Times. If it does, according to CEO Indra Nooyi, the company will be as well known for the "total liquid refreshment market" instead of the CSD competition known known colloquially as the "cola wars."
Cott shares beat both Wall Street's and investment bank Morgan Stanley's quarterly earnings forecast yesterday by a wide margin on better than expected gross margins. The private-label soft drink maker also announced a $35 million share repurchase program over the next year.
As soccer has edged closer to the kind of mainstream acceptance that – in the U.S. - has been elusive for so many decades, Golazo, a line of all-natural energy and sports drinks targeted to the soccer community, is hoping to tap into growing interest and enthusiasm for the sport.
This morning, The Wall Street Journal said that The Coca-Cola Company was in talks to acquire the Monster Beverage Company in what would be the company’s largest acquisition to date…
Breaking news as the Wall Street Journal has reported that Coca-Cola is in talks to buy Monster Beverage. The energy drink giant has a market capitalization of more than $11 billion and would be the largest brand acquisition for Coke. Shares of Monster Beverage have skyrocketed on the news, fluctuating between $75 and $79 per share.
More news from the front lines of Cola Wars 2012 as PepsiCo announced that it has signed a 10-year deal with DineEquity to be the exclusive provider of most soft drinks for its Applebee's and IHOP restaurants. DineEquity, which had been serving both PepsiCo and Coca-Cola products, ended a decades-long agreement with Coke and stated that the company reached more advantageous terms for its franchisees by consolidating its business with PepsiCo.
Buoyed by volume growth and new promotional pricing, sales of carbonated soft drinks are up 2.4 percent in a year-over-year comparison for the four weeks ending on April 14, according to Nielsen scanner data released in a new report from Morgan Stanley. Despite the positive news for CSDs, the report notes that the category benefited from a relatively easy comparison to the same period a year ago in which sales of CSDs were down by 8.6 percent.
They managed to hold it off last year -- partially due to an impassioned plea from resident and longtime beverage entrepreneur Tom First -- but that quirky town of Concord, Mass., finally passed a ban on the sale of single-serving plastic water bottles at its Town Meeting last night.
Phoenix-based beverage incubator Shadow Beverages has launched drinks co-developed with retailer GNC into its stores in Nevada and Arizona. The line has 14 different SKUs, ranging from sports nutrition and enhanced waters to protein drinks.
Web Site The Daily Meal has chosen Starbucks CEO Howard Schultz as the "Most Powerful Person in Drink," presumably because without Starbucks such a list wouldn't have gotten written at The Daily Meal. We, of course, are disappointed that they forgot US... but if that doesn't extinguish your burning desire to look at it, here's the list.
When it comes to brand value, consumers flock to a handful of beverage brands including Green Mountain, Coke, Gatorade, Lipton, SoBe, vitaminwater, and Poland Spring, according to the results of a new Harris Interactive poll and study. The annual Harris Poll EquiTrend study measures and compares the health of more than 1,500 brands by analyzing the responses of over 38,500 consumers on questions related to brand value and loyalty.
Labeling changes are on tap for leading coconut water brand Vita Coco, which is conducting a line refresh that will migrate across the country throughout the summer.
TSG Consumer Partners, a private equity firm known for its profitable investment in a number of food and beverage companies including Vitaminwater and Voss Water, has sold its stake in San Francisco-based Pop Chips to Verlinvest, a Belgian-based private equity group. Pop Chips has a number of beverage investors, including Rohan Oza of Vitaminwater fame.
