Lebron James films a commercial for vitamin water
One-time Powerade pitch-man Lebron James recently completed filming a commercial for glaceau vitamin water, owned by Coke. No word yet on when the commercial may air, but the Cleveland Leader…
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Havana Beverages Launches Havana Tamarind
Louisville, KY, March 26, 2008 – Havana Beverages launches Havana Tamarind, an orange – ginger flavored premium, all-natural soda sweetened with 100% pure cane sugar, rather than the high-fructose corn…
AMP ENERGY OFFERS THREE NEW TYPES OF INVIGORATION
AMP Energy recently launched three new line extensions – AMP Relaunch, AMP Traction and AMP Elevate. – AMP RELAUNCH is energized with a burst of orange citrus flavor, Electrolytes and…
TAKE THIS SHAKE AND CHUG IT!
DALLAS, Tx., March 25, 2008 – In an effort to fill a void in the beverage aisle at grocery stores nationwide, Dean Foods Company today introduced the first ever ice…
American Beverage Association Celebrates World Water Day
WASHINGTON, March 20 /PRNewswire-USNewswire/ — As global leaders in responsible water management, the beverage industry commends World Water Day and efforts to improve water resources and sanitation throughout the world.…
Nestle Waters North America co-sponsors project wet
Bentonville, Ark., 20 March, 2008 – On March 28, 2008, 360 fourth grade students from Centerton Gamble, Central Park, R.E. Baker, and Sugar Creek elementary schools in the Bentonville School…
KEEPING G33KS AWAKE!
March 20, 2008 – Miami, FL – Introducing BAWLS Guarana G33K B33R – the first-ever high-caffeine root beer, inspired by root beer fans everywhere who want to let out their…
Dr Pepper Snapple Group Names Four Additional Board Members
PLANO, Texas, March 19 /PRNewswire-FirstCall/ — Cadbury Schweppes plc today announced that it has appointed four new members to the Board of Directors of Dr Pepper Snapple Group, Inc. (DPSG),…
Hiball, sobered up, will appear on Whole Food’s shelves nationwide
It may have started off as a cocktail mixer, but Hiball is sobering up and heading in a new direction. The fizzy, clear and sugar-free energy drink will be making…
vitaminwater threatens Gatorade’s hydration dominance
BY MATT CASEY, BEVNET.COM STAFF WRITER Coke’s vitaminwater poses a market-share threat to Pepsi’s Gatorade, according to a Deutsche Bank analyst, but Gatorade’s G2 may help the hydration drink giant…
PepsiCo and The Pepsi Bottling Group Agree to Buy 75.53% of Lebedyansky’s Juice Business
MOSCOW, March 20, 2008 – PepsiCo (NYSE: PEP) and The Pepsi Bottling Group (NYSE: PBG) today announced that they have agreed to jointly acquire a 75.53% stake in Russia’s leading…
Retailers Sign on to Sell the New HEALTHYCAL+ Water Beverage – Even Before First Bottle is Packaged
FITCHBURG, Mass., March 19 /PRNewswire-FirstCall/ — Integrated Pharmaceutical, Inc.(OTC:INTP)(BULLETIN BOARD: INTP) announced today that it is taking orders for its new no calorie, electrolyte enhanced water-beverage, highly fortified with 100%…
Pat Croce Teams Up With Skinny Nutritional Corp
Skinny Nutritional Corp.(OTCBB:SKNY.OB), the exclusive worldwide marketer and distributor ofSkinny Water®, has teamed up with Philadelphia entrepreneur and fitness guru, Pat Croce. As part of the deal, Croce is making…
NOS Energy Drink releases 2 oz. Energy PowerShot
ENGLEWOOD CLIFFS, N.J., March 18 /PRNewswire/ — NOS Energy Drink, the fastest growing energy drink in the category, targets the Energy Shot market and will launch NOS PowerShot in May…