News

NP Nutra Launches Organic Plant-based Protein Blend

Nature’s Power Nutraceuticals Corp (NP Nutra), a leading wholesale supplier of premium nutraceutical ingredients in the US, is excited to announce the launch of their Organic Plant-based NutraProtein Power Blend.

Vitani Spirits Launches the Vitani Mule

Vitani Spirits, LLC announces its newest pre-mixed cocktail the Vitani Mule. The Vitani Mule is made with premium Vodka, natural ginger and lime.

Flow Alkaline Spring Water Unveils Two New Flavors at Expo West

Carefully crafted in a diverse range of refreshing flavors, Flow's premium pure alkaline spring waters were developed to further supply consumers with pure taste and easy drinkability for optimal hydration. With strong interest in the initial flavors, Flow now expands their collection with the brand new organic strawberry + rose and organic watermelon + lime flavors.

Pervida Launches Two New Flavors

Beverage maker Pervida announces the addition of two new flavors to their pioneering, flagship product Pervida Immune Citrus. The great tasting, lightly carbonated lineup of health waters are category innovators in the functional beverage space.

First Beverage Ventures Invests in VitaCup

First Beverage Ventures is pleased to announce its investment in VitaCup, a vitamin-infused coffee and tea company. First Beverage served as the lead investor in the equity raise recently completed by the company.

Matthew Mitchell Leaving Coke VEB To Lead New Division in Japan

Mitchell, the VP of Investments & Ventures at Coke’s Venturing & Emerging Brands (VEB) unit, is leaving his current role to head a newly formed division focusing on emerging brands based in Japan, according to a memo from VEB president Scott Uzzell.

Celsius Partners with Tough Mudder

The competition at this year’s Tough Mudder nationwide events will be even more heated: On Tuesday, a new partnership between the obstacle race fitness brand announced a new partnership with zero calorie energy drink Celsius.